FIDELIA

Your topic Buzz Marketing with Blogs by Susannah Gardner was interesting when I found it on Thursday searching for online marketing services…

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It has since been implemented in most other blogging tools.A Trackback is one of three types of Linkbacks, methods for Web authors to request…

Wishing you all much success in your article writing!

Greetings from rural Australia.

I agree with both you and Sean about the value of writing articles.

But I disagree with you and agree with Sean about syndication.

Like Sean, our business grows by driving free traffic to our site, not by using adwords, affiliates, etc. And like Sean, I think the hype surrounding syndication of articles is definitely overstated. Everyone who recommends articles talks about the torrent of traffic directed to your site once you start writing them.

Your promise of thousands of visitors to an author’s site within 30 minutes might not be experienced by everyone.

I write articles, too, but I’m not in Sean’s 300 per year league. I’m also not in the ‘hot topic’ or ‘compelling topic’ arena. We’re designers of textile products who use the internet as one of our marketing channels.

Although I’ve discovered our articles are certainly taken up by publishers and republished, they haven’t driven the hordes of traffic to our website as you say. And I certainly haven’t experienced thousands of new visitors since I started writing articles in February 2007, let alone within 30 minutes of them being syndicated.

So perhaps your statistics should be qualified. That perhaps the figures you quote are for sites which are ‘hot topics’. Sites that offer people hope with little effort. Such as magic weight loss formulas, making a killing in real estate, how to become rich in 10 easy steps, or how to become an instant internet millionnaire.

I’m not being facetious, Bea, just stating what is the obvious.

I’ve researched article writing. I’ve also researched article categories that attract the most visitors to a website. They’re mainly centred on topics that offer ‘hope’. They’re articles that offer easy solutions with little effort. These easily attract the most traffic. It’s human nature to want the most with the least effort. But not every business and website falls into this category.

My articles have firmly established me as an authority about my products and that was my objective.

But someone starting out will be disappointed if the thousands of visitors they expect don’t materialise. It can cause them to stop writing. Worse yet, it can make them feel like a failure. Which would be a shame, considering the long-term benefits article writing offers in the way of permanent links to your site, the perennial exposure of your company’s name and your own name, as well as increasing your credibility and authority in the public arena.

Although I don’t have thousands of visitors to my site once an article is published, I still write articles because I know they’re helping my business.

And, Bea, your article’s emphasis on format, presentation and submission are certainly valid and of enormous benefit for someone just starting out.

Take care,

CAROL

Carol Jones
Interface Pty Ltd
Designers of The Fitz Like A Glove™ Ironing Board Cover