Today I am using a new breakthrough  technology that I  believe will change the course of my business and the way I communicate with you.   Right now I am talking into voice recognition software with amazing accuracy!

I’ve actually been tracking  the development of this technology for years, but it just never seems to have been ready for prime time.   However, there have been a couple of breakthroughs in the last few months that have really taken this technology to the next level.

Any of you who know me know I’ve been a Macintosh fanatic for since the early days  before it became fashionable.   In fact, I just recently bought the iPhone  which is the coolest  tool I have ever seen.  And recently  there was the release of a new  voice-recognition program for Macs called I-Dictate and I have to tell you it really nails it.   Right now I’m just talking right into my microphone and it is flawlessly transcribing my words onto this blog.    This new version is based off the Dragon software for PCs which I’m sure works extremely well too.

Why is it so important to me?    For years I’ve been frustrated with typing — I just don’t like it.  Plus  when I speak it’s almost effortless and comes out with so much more flow  and creativity.   It all comes down leading with your strengths.   If you do what you do best it will be far easier and far more effective.

So my thoughts to you Guerrillas out there is this — don’t be technophobic.   Whether it is voice recognition software,  blogging software,  video or audio  or whatever,  learn the technology that will help you communicate in a more impactful way.  You’ll be surprised at how much it does for your business and your bottom line.

Mitch Meyerson,  Founder of  Guerrilla Marketing Coaching and the author of eight books including Mastering Online Marketing and Guerrilla Marketing On The Internet and Guerrilla Marketing On The Front Lines.

www.MitchMeyerson.com

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