Last weekend I was invited by Keith Ferrazzi, author of Who’s Got Your Back? to a private dinner with him and about 20 other successful entrepreneurs at the NSA Convention in Scottsdale, AZ.   Hosted at the Tuscany Restaurant at the Marriott this dinner was all about really connecting with others, something that is becoming less common in today’s rushed world.

Keith stood up before dinner and set the tone for authenticity, purpose and fun.  There were stimulating conversations on the trends in social media and even political discussions on how we got into this recession.

During this dinner and Keith’s presentation at NSA I really experienced on a deeper level how important it is to have key people in your life that you connect with on a very real level.  People who “have your back”.

Here are a few key points in his presentation.. But I encourage you to get his book — it is excellent. (Click here)

1) Relationships are the “secret sauce”,  the key to success in business and life.  Develop a small group of 3-4 key people (he calls this a lifeline group) who are really there for you for support, encouragement, feedback and accountability.  Take safe risks and stretch with these people.

2) There are 4 mindsets for cultivating deep and meaningful relationships:   1) Vulnerability  2) Generosity  3) Candor and 4) Accountability

If you think about each of these concepts you can see they chart towards more connected relationships that will ultimately combat the superficiality that often exists in today’s fast paced world.

3) These are not just principles, you need to “walk the talk”.  The thing that struck me about Keith that evening was that he doesn’t just write about relationships he builds them on a daily basis by giving, engaging and raising the bar on living a big and fulfilling life.

What can you do today to take you relationships to the next level? Who’s got your back?

Mitch Meyerson  is the Founder of Guerrilla Marketing Coaching and Author of 9 books

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