by Denise Wakeman

Before you get to the nitty-gritty of setting up your blog, there is some pre-work to do. This will ensure that you start right and put your best foot forward. If you already have a blog, review this list to make sure your blog is focused and on track to get the results you want.

1.  Before you do anything else, examine the reasons why you want to publish a blog. What’s the purpose for the blog?  How does the blog’s purpose relate to your business purpose?

2.  What are the business objectives or outcomes or goals you want from your business blog? Some people use a blog as a lead generator to build their database. Some are looking to build a visibility platform while others use the blog to develop content for other purposes like books, articles and programs. What do you want to get out of your blog?

3.  Who is your ideal reader? Who are you writing to/for? For most businesses I’ve worked with, the ideal reader is similar to their ideal client. It’s important to know your audience so you can meet their needs and address their concerns, challenges and what they’re looking for to improve their lives.

4.  How do you want your readers to feel when they read your blog? This may seem like a weird question, yet it will help you tap in to the emotions of your audience. Do you want your reader to be inspired, motivated and moved to action? Again, tapping into this will help you focus your content on serving your reader.

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