A Creative Example of Low Cost Marketing

 

The following short story is a great example of how thinking “out of the box” can get you new business even in a tough economy.

A savvy restaurant owner knew the value of asking the question, “What other businesses do my customers patronize?

Realizing that competition was fierce in their neighborhood this owner used imagination rather than pure marketing dollars to spread the word of her terrific food. Here was her Guerrilla strategy:

 

haircut

She distributed coupons for two free dinners to all the hairstyling salons within a one mile radius of the restaurant. Of course the stylists checked out the restaurant. Because the food was as fantastic as advertised … the hairstylists talked it up to every one of their customers at the salon! And as you know lots of information is exchanged at a local hairstyling salon or barbershop. News spread fast and her business became the talk of the town!

 

Creative huh? Ask yourself what other other businesses do your customers patronize and see if you can use this strategy in your business.

 

 

If you found this helpful I hope you will retweet.

Related posts:

  1. Guerrilla Marketing In Action

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Comments

  1. Great points you made throughout this post. I have never really thought about is like that.

  2. Mary Sharr says:

    Very interesting way to market on facebook. I also found a way to automate several very powerful methods of getting users. You can capture ID by groups or pages or wall posts with this software. Then once you have the IDs you can do a friend request to your logon or sudo profile. This by passes the captcha codes too. There is also a cool chat program that you can setup scripts and keyword to work with. This program, when I use it I can see a spike in my site traffic. It is awesome…

  3. Anonymous says:

    Nice Sharing ?x???????]?p?A???¡C :)

  4. Heya! Excellent thought, but can this truly do the job?

    JOLEEN

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