Effective marketing is a strategic mix of many factors ranging from developing a compelling message to a psychological understanding of your prospects and customers basic needs. An important part of the mix to create a “look and feel” of your business that enhances your identity and core message. With that end in mind today’s post is about using color in your marketing.
The colors you use in your marketing (stationery, signs, office decor, brochures, business cards) — play an important role in engaging and motivating people. Colors make strong statements about your business. Guerrilla Marketers know that colors can sometimes speak louder than words. They stimulate emotions, excite, impress, entertain, persuade. They generate negative reactions if you don’t understand them. Lasting impressions are made more quickly than ever so consider their meaning to prospects.
While developing the curriculum for my Guerrilla Marketing Coach Certification Program I came across this list of color descriptions created by Jay Conrad Levinson, the Father of Guerrilla Marketing. I think you will find it interesting.
Red evokes aggressiveness, passion, strength, vitality. In business, it is great for accents and boldness, stimulates appetites, is associated with debt.
Pink evokes femininity, innocence, softness, health. In business, be sure you’re aware of its feminine implications and associations.
Orange evokes fun, cheeriness, warm exuberance. In business, it’s great to highlight information in graphs and on charts evokes positivity, sunshine and cowardice. In business, it appeals to intellectuals and is excellent for accenting things. Too much is unnerving.
Green evokes tranquility, health, freshness. In business, its deep tones convey status and wealth; its pale tones are soothing.
Blue evokes authority, dignity, security, faithfulness. In business, it implies fiscal responsibility and security. Plus it is universally popular.
Yellow is an optimistic color that almost always evokes a positive response. Yellow gets you motivated; it stimulates creative and intellectual energy; it’s cheerful and easygoing.
Purple evokes sophistication, spirituality, costliness, royalty and mystery. In business, it’s right for upscale and artistic audiences.
Brown evokes utility, earthiness, woodsiness and subtle richness. In business, it signifies less important items in documents.
White evokes purity, truthfulness, being contemporary and refined. In business, it enlivens dark colors and can be refreshing or sterile.
Gray evokes somberness, authority, practicality and a corporate mentality. In business, it is always right for conservative audiences.
Black evokes seriousness, distinctiveness, boldness and being classic. In business, it creates drama and is often a fine background color.
Spend some time this week looking at your own marketing materials and see if there are any changes you want to make to your color scheme.
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Great posts! Colours are key to making a website easier to navigate through.
I’d be curious to know if this holds across cultures and if not, what the differences are. Thanks for drawing our attention to the importance of color. I notice you are going for authority in your background color
Interesting question Kathy. Not sure of the cross cultural differences but I’d guess there are some. Glad you noticed my authority color choices
Your information on colors is so interesting and helpful. Thanks!
Fascinating information. Color sends messages that words can’t. Color relays feelings to the reader. Thanks.
Glad you are enjoying this thread. Colors are so important to the overall emotional feel of your brand.
Hey Mitch,
I have read somewhere before about these colors and the emotion they provoke. This is very important to implement if you want to make the most of your marketing strategy. I’m actually going to use a few of your suggestions and see where I can use them in my own campaigns, especially the reds and blues. Thanks for sharing.
Hey man I just wanted to say thanks for taking the time to create something worth my time to read. I am all over the internet and I see so much pointless content that is just written for the sake of putting something fresh on their site . It takes passion to create good stuff, thanks for caring.
Very interesting way to market on facebook. I also found a way to automate a couple very powerful methods of getting users. You can capture ID by groups or pages or wall posts with this program. Then once you have them you can do a friend blast to your user ID or sudo profile. This by passes the captcha codes too. There is also a cool chat program that you can setup scripts and keyword to work with. This program, when I use it I can see a spike in my site traffic. It is amazing…
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Безусловно, он прав
Вы быстро придумали такую бесподобную фразу?
мдаааааааа
Меня тоже волнует этот вопрос.
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LEIDA
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