Inviting visitors to contribute and be a part of your website is a strong tactic in creating a profitable site and something that is easy to do. Conversation is a process for turning your website guests into interested prospects. It turns interested prospects into purchasers and turns purchasers into lifelong customers.

Invite your visitors to take action and do everything in your power to ensure that they take you up on your offer. Enticing customers with something that is free and part of your product is an easy opt-in conversation piece. For example:

-The attorney who asks prospective clients to call her office to schedule a free consultation.

-The weaver who wants his prospects to send for a free fabric sample.

-The dance instructor who invites her visitors to sign up for a free tango class.

All of these examples show an opportunity for conversation between you and your prospective buyer. Not only does this entice a customer to become more physically involved with your product or service, but it allows you to draw them in and see more benefits from your offer.

Another way to involve customers more closely (to increase the likelihood that they’ll return) is with interactive involvement devices like quizzes, surveys, blogs, and “ask” campaigns to engage your visitors.

Following up with customers, new subscribers, or anyone who shows interest keeps you and your product or service in the visitor’s mind.

Remember that there are many opportunities to engage your visitors through the internet. Take advantage of resources and connect with customers whenever you’re able to.

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