This is an excerpt from my presentation at Entrepreneur Magazine’s Boost Your Sales With Online Marketing Event in Chicago.
In this cluttered marketplace it is more important than ever to keep your message simple. People just don’t have the attention span to work hard at understanding what you have to offer. Consider Google’s core message as they sought out venture capital years ago.
“Google provides access to the world’s information in one click” .
Can you do that with your business?
I hope you join us at one of our live events or online programs (stay tuned for a new program)
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I’m reminded of the truth in your message every time I get a call from a prospect who has seen one of my ads and is inquiring about something different than what I’m advertising. I’m thinking my ads, which seem simple to me need to be even simpler to get one clear message across. Hearing Google’s one simple descriptor about what they do helps to get the thinking going. Thanks for this.
Great message – great stage presence – you totally rock!!
Create a consistent navigation structure that is used by all the pages in your Web site.