25 Phrases to Guide You to Greatness in Speaking

World Class Speaking


Every now and then it is important to remind ourselves of some of the principles that can lift us to great heights in speaking. World Champion speaker Craig Valentine compiled 25 keys to becoming a much better public speaker. I think you will find them very useful.

Craig and I are starting our next 12 week World Class Speaking Coach Certification Program September 20. Get the full story here.



• Speak to one but look to all

• When you lift yourself up you let your audience down

• What gets recorded gets rewarded

• Don’t add humor to a speech; uncover humor within it

• What’s loose is lost

• When you squeeze your information in, you squeeze your audience out (this one is not mine. It’s an old speaker proverb).

• You master what you measure

• Conflict is the hook and Dialogue is the heart

• Put the process, not the person, on a pedestal

• The phrase determines what stays

• To be a great speaker you must be a great tease

• Be a similar person with a special process

• Never sell a product, always sell a result

• Let your story lead to their story

• Never end with the Q&A

• People remember best what they hear first and what they hear last

• Don’t tell; ask

• You can’t affect if they don’t reflect

• Become niche and famous (If you try to speak to everyone you will end up speaking to no one)

• A confused mind says no but a clear mind says go

• Give the visual before the verbal

• Give the look that goes with the line

• Reactions tell the story (Darren LaCroix)

• Too many speakers try to get across too much information in too little time

• Don’t speak for standing ovations, speak for standing invitations

To get a better understanding of what these phrases mean and how life-changing they can be for your speaking, see the World Class Speaking book.