In 2008 I co-wrote four books: Mastering Online Marketing, Guerrilla Marketing On The Internet, World Class Speaking and Guerrilla Marketing On The Front Lines. Sound like a lot? Yes it is but I couldn’t have accomplished this without following these five principles.
I hope you can apply these ideas to your business so you can get more done in less time as well.
1. Develop A Clear Strategy
Know exactly what you are trying to accomplish and why. For example, if you want to have a financially successful business it is very important to focus your time on your most important revenue-generating activities. This could be teaching group tele-courses like my Guerrilla Marketing Coach Certification Program or create or resell products that people really need like an online shopping carts or e-books.
My online sales strategy has two essential parts. 1) encouraging visitors that come to my website 2) converting subscribers into paying customers with an irresistible offer.
Do you have a strategy and system for building your mailing list? Do you sell something people really need in this environment? If not it is time to look at your strategy and improve it.
2. Leverage Your Time and Intellectual Property
To work less and make more it is critical that you create, repackage and repurpose your content. If you’ve written an article, consider re-purposing it as an audio, video, live presentation or mini course that you can deliver in the real world and online.
You can also leverage your time by teaching courses to groups instead of just single individuals which of course will allow you to make more money per hour and also create a lively interactive environment.
What can you do today to leverage your time and existing content?
3. Develop Powerful Partnerships
Find people who are energetic, focused and positive. I have had the good fortune to partner with some of the top names in our industry through Guerrilla Marketing, Traffic School, Product Factory, and World-class Speaking Programs.
Each of my books and programs had an excellent proactive partner and saved me a lot of time.
Working with great partners can inspire you, get you thinking out of the box and of course allow you to increase your exposure by marketing to multiple mailing lists. You may find someone who has a following in a niche that would be perfect for your product or service. You can offer them a commission or affiliate fee and you can both share the profits.
Ask yourself: Who your industry would be a great partner for you? What do they bring to the table? What do I bring to the table? Be specific. What is a win-win partnership? If you don’t have a large list to offer, be a guerrilla and see what you can offer in terms of time energy and imagination.
4. Implement Consistently
The key to success in any business is not only having a great strategy for finding powerful partners but taking action on a consistent basis. The challenge with being an entrepreneur is that our time is largely unstructured, which means it is up to us to stay proactive.
To create systems of structure and support, I like the concept of the “accountability partner” and have one myself. This is someone you can check in with on a regular basis to see if you are staying in action with your goals. With my guerrilla marketing students we are starting to set up buddy systems and accountability days were people check in on the hour on the completed tasks. Who can you enlist as an accountability partner?
5. Automate and Delegate
This is probably my favorite of all because allows me to get my website to work for me when I’m not even paying attention! Consider this: There are people all over the world constantly visiting websites. If they come to your site wouldn’t you like them to join your mailing list? If so set up an opt in box with an irresistible offer and increase your visitor to opt in conversion dramatically. My Easy Web Automation system not only makes this optin easy but allows me to sell products on my website and have the money funneled right in my bank. What can you automate on your website?
Now more than ever, it is essential that you use your time wisely, develop a sound strategy, build powerful partnerships, automate and take action on all these ideas. If you do, you will be in the 15% that not only has a growing business year after year but you will get a lot more done in less time!