Author Archive

I’ll bet you have heard most of your life that effective goal setting is essential for success.   Why then do so many of us fall short on this essential business and life skill?  The answer is complex and there are a variety of psychological reasons.

However rather than digging into the “why”, we will first quickly assess where you stand then use the following 10 tips for developing more powerful goals. Start by asking yourself these 3 questions:

1) Do I have clear, written and measurable goals for my business and personal growth?

2) Have I created specific action steps required to achieve each goal?

3) Do I regularly track and measure the progress of each of my goals?

If your answer is no the ten keys below will help you to become more effective with your goal setting efforts and achieve more measurable results in your business.

People with clear, written goals, accomplish far more in a shorter period of time than people without them could ever imagine. Brian Tracy

In my 2005 book Success Secrets of The Online Marketing Superstars I interviewed legendary author, Mark Victor Hansen about goals.  He is the co-author of the best selling series in history Chicken Soul For The Soul knows quite a lot about developing BIG goals.   Here are his tips about goal setting:

1) Your most important goals must be yours.

Not your spouse’s. Not your child’s. Not your employer’s. Yours. When you let other people determine your definition of success, you’re sabotaging your own future.

2)  Your goals must mean something to you.

When you write your goals, you must ask yourself, “What’s really important to me?” “What am I prepared to give up to make this happen?” Your reasons for charting a new course of action give you the drive and energy to get up every morning.

3) Your goals must be specific and measurable.

Vague generalizations and wishy-washy statements aren’t good enough.  Be very specific!

4) Your goals must be flexible.

A flexible plan keeps you from feeling suffocated and allows you to take advantage of genuine opportunities that walk in your future door.

5) Your goals must be challenging, exciting.

Force yourself to jump out of your comfort zone to acquire that energy and edge. Read the rest of this entry »

We created this fun little 1 minute video to give you an idea about how Guerrilla Marketing Coaching can boost your bottom line.. Enjoy it– then check out our five Guerrilla Marketing tips for today!

5 Guerrilla Marketing Tips:

1.  Build the Human Bond: Learn To Turn Strangers Into Friends

2.  Develop Fusion Marketing Partners and Know How To Approach Them Correctly

3.  Use Your Imagination and Be Creative

4.  Give away useful free content: Download 101 Free Guerrilla Marketing Coaching Strategies

5.  Action speaks louder than words: Be consistent and lead with your passion!

Many folks erroneously believe that being an exceptional “craftsman” (e.g. financial advisor, quilt maker, therapist, fund raiser, speaker, etc.) makes them qualified to operate a business that specializes in that work.

They spend most of their time performing “the work” of the business rather than leading, planning, organizing, systematizing and/or marketing their business! Read the rest of this entry »

In this short video I will tell you how I was able to publish 4 books in one year. Sound like a lot? Here are the guiding principles you can also use to achieve more than you might have imagined. (Don’t miss the end :)

In addition to the related articles below here are some posts connect with to the video above. Read the rest of this entry »

By Denise Wakeman

When it comes to creating content, there’s a subset of four elements you want to pay attention to, and those are the four E’s: Educate, Entertain, Engage, and Enrich.

People go online for two reasons.  One: to find solutions to their problems, and two: to be entertained.  So you want to keep your content tightly focused on educating your reader about the subject of your expertise.   If you can educate with humor, you’re way ahead of the game. Let’s take each element and clarify how you can use it.

Educate. This element is straightforward. You teach, explain, or spell out how to do something. You’re providing information and knowledge. Write up case studies of successful clients or do Q&A posts, answering your readers’ burning questions about your topic.

Read the rest of this entry »

With a good headline, you stand a fighting chance of having anything from minimal to overwhelming success. But without a good headline, your chances of success are next to zero.

(The following content was excerpted from World Class Copywriter, David Garfinkel’s chapter in Success Secrets Of The Online Marketing Superstars by Mitch Meyerson)

Where Most People Go Wrong With Headlines

Headlines can make a tremendous difference in the dollars-and-cents effectiveness of any piece of copy.  Changes in a headline can easily double and triple closing rates.  I know one marketer who claims he increased his sales on the same ad 18 times just by changing the headline!

Read the rest of this entry »

“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you”.  Dale Carnegie

Even though social media sites make it much easier to develop connections – a cornerstone principle for all sound marketing systems – cyberspace “followers” are not the same as cyberspace “friends.”

If your ultimate goal is to use social media marketing sites to grow your business, then it’s imperative that you turn followers into real friends – and that requires a genuine connection.

No matter how tempting it is, don’t do the opposite and mistake illusion for reality. Go the extra mile and do what’s necessary to strengthen, not weaken, the “human bond.”

How Do You Turn Strangers Into True Friends and Fans?

First realize this is not an event but a committed process of building relationships and rapport with your targeted audience… one which helps them to know, like and trust you.  When done correctly, it provides the opportunity for online business owners to achieve their ultimate objective of acquiring and retaining loyal and profitable customers.

Read the rest of this entry »