Create Sales Pages That Get More Sales

July 5, 2011 By 4 Comments

Guerrilla Marekting on the InternetThis checklist, excerpted from Guerrilla Marketing on the Internet, contains the most important elements and devices to include in your sales letter. So, learn them, memorize them, and use them.

 

1. Identify your visitors’ most urgent problem

You can’t create an effective sales letter if you don’t know or can’t articulate your target audiences’ most pressing problem. So, before you do anything else find this out, otherwise your letter will be for naught.

Once you’re sure you’ve captured it accurately, dig a little deeper and see if there are one or two others that are weighing on their minds and jot them down as well. And remember, you’re the problem-solver, so make sure you offer the best solution.

2. Create an attention-grabbing headline (and subheadings)

The Internet is a very crowded place and your website will either be a momentum-gathering snowball heading down a steep mountain or just another snowflake in the blizzard. If you don’t want your website to get lost in the crowd your headline must instantly call out to your visitors and pique their interest. If it doesn’t they’ll leave. If it does, you’re over the first copy hurdle and they’ll stay a bit longer.
[Read more...]

Filed Under: Copywriting, Guerrilla Marketing Tips, Making Money, Recommended Post Tagged With: , , , ,

Joel Comm: How to Avoid the Biggest Mistakes People Make With Social Media

June 29, 2011 By 2 Comments
Joel Comm

Joel Comm

Joel Comm is one of the world’s leading experts on web-based, money-making strategies. This is an excerpt from Joel’s chapter titled: Social Media Marketing Success Qualities in Success Secrets of the Social Media Marketing Superstars:

Social media, in particular, creates a unique context and mode of interaction. Just about everyone wants in on the benefits. Unfortunately, it’s also a particularly competitive environment; having the right characteristics, being determined and ready to act, is often not enough.

To succeed with social media, you also need the right information, and you need to be aware of what not to do, as well as knowing what to do. With that in mind, let’s review the top mistakes of social media marketing.


Mistake #1: Leading With Marketing Conversations

Many new social media marketers head into it as though it’s simply a place where they advertise themselves and their business. You see it happen all the time. People approach Twitter and Facebook, and they immediately friend people just to post links to their products and services. This makes it all about them, and they subsequently come off as being very selfish, and having an all-about-me attitude.

These people are missing the point, which is that all healthy businesses are built on relationships.

Using social media to advance your business goals does not change this fundamental rule. You must provide value for the prospect first. They will then, hopefully, become your customer.
[Read more...]

Filed Under: Recommended Post, Social Media, Superstars Tagged With: , ,

11 Rules of Compelling Content

June 20, 2011 By Leave a Comment
Ann Handley

Ann Handley

Ann Handley is the Chief Content Officer at MarketingProf.com. Who better to ask about writing compelling content?

In this extract from Ann’s comprehensive chapter in the Success Secrets of the Social Media Marketing Superstars, she shares her eleven rules for publishing compelling content inspired by E. B. White’s principles of clarity, brevity and boldness.

“Produce great stuff, and your customers will come to you. Produce great stuff, and your customers will share your story for you. More than ever before: Content is king! Content rules!” Ann Handley

Rule #1: Compelling content has an objective

In the context of business, the juiciest kind of content is created for a purpose, with a business objective in mind.

Who does this well: Hubspot. Based in Cambridge, Mass., Hubspot is a B2B company that sells lead generation systems for small and medium-sized companies. Hubspot is the poster child for content marketing done well, because the best of what it publishes isn’t about Hubspot, it’s about the needs of its [Read more...]

Filed Under: Recommended Post, Social Media Tagged With: , ,

6 Ways to Communicate with Impact using Social Media

June 8, 2011 By Leave a Comment

Craig ValentineThe following excerpt by Craig Valentine is from Success Secrets of The Social Media Marketing Superstars.

Craig Valentine, 1999 World Champion of Public Speaking, has traveled the world and trained thousands of presenters on developing world class speaking skills. He continues to help entrepreneurs develop powerful presentations that quickly generate leads, customers and vast profits.

Craig and I are starting our next 12 week World Class Speaking Coach Certification Program on June 13. Get the full story here.

What is the number one reason people will do business with you over others? Is it price? Is it quality? Is it convenience? The answer might surprise you because it is none of these three.

In fact, the number one reason people will do business with you is confidence. They must have confidence that what you say is true and what you offer will help them reach or exceed their goals.

The six communication keys below will help you build a loyal following and earn the kind of confidence that can grow a lucrative business:

Key #1: Give a Glimpse into Your life

One of the biggest mistakes new social media users make is trying to take old-time marketing methods into this new social media world. Many of them look at social media as a place to market with sales letters and traditional “build your list” strategies. There is just one problem. They are not being [Read more...]

Filed Under: Recommended Post, Speaking Tagged With: ,

The Fastest Way To Writing Great Copy: Your Swipe File

May 31, 2011 By 3 Comments

Guerrilla Marketing on the Front LinesIn 2008 I co-wrote and edited an excellent book on low cost Guerrilla Marketing strategies entitled Guerrilla Marketing On The Front Lines. In this book 35 Certified Guerrilla Marketing Coaches and Guerrilla Marketing experts contributed some of their best ideas for getting new customers without spending hardly any money on marketing (the hallmark of a Guerrilla Marketer).

In the coming weeks and months I will be excerpting some of the best contributions from this book.

Today’s excerpt is by Guerrilla Marketer Lorrie Morgan Ferraro where she illustrates the importance of building a “swipe file”. Enjoy.

Lorrie Morgan-Ferrero

Lorrie Morgan-Ferrero

 

So you’re ready to raise your hand and have a try at honing your own copy? Great! Let me take some of the guesswork out of it for you and pull back the curtain to reveal some time-tested copywriting tricks…the GUERRILLA WAY!

 

 

 

 

Guerrilla Tactic #1:  If  Writers Write, Do Copywriters COPY? “Yes!”

Believe it or not in the copywriting industry one of the fastest and most reliable ways to write copy is to start your own swipe file.

A swipe file is a collection of copy that has been previously field-tested. I want to be clear – the purpose isn’t to plagiarize other people’s copy. Swipe files are kept to not only inspire you, but they are helpful templates for your own copy. Study them and you’ll soon begin to see formulaic word patterns emerging.

 

What Qualifies As a “Swipe?”

Just as copy is everywhere there are words, swipes are everywhere there is copy. To be sure your swipe file is brimming with GOOD copy here are some places to collect it from:
[Read more...]

Filed Under: Copywriting, Guerrilla Marketing Tips, Recommended Post Tagged With: , , , ,
« Older Posts
Newer Posts »