Six Steps to More Sales Success

While opt-ins are wonderful, they’re just the beginning. If you’ve been around the Internet for a while, you’ve certainly heard many online marketers say, “The money is in the list.” If so, don’t believe them. Email lists don’t generate a cent unless they contain names and email addresses of buyers. In other words, if your […]

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Create Sales Pages That Get More Sales

Get More Sales

This checklist, excerpted from Guerrilla Marketing on the Internet, contains the most important elements and devices to include in your sales letter. So, learn them, memorize them, and use them.   1. Identify your visitors’ most urgent problem You can’t create an effective sales letter if you don’t know or can’t articulate your target audiences’ […]

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11 Rules of Compelling Content

Ann Handley is the Chief Content Officer at MarketingProf.com. Who better to ask about writing compelling content? In this extract from Ann’s comprehensive chapter in the Success Secrets of the Social Media Marketing Superstars, she shares her eleven rules for publishing compelling content inspired by E. B. White’s principles of clarity, brevity and boldness. “Produce […]

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6 Ways to Communicate with Impact using Social Media

Craig Valentine, co-presenter of the World Class Speaking Coach Certification Program

The following excerpt by Craig Valentine is from Success Secrets of The Social Media Marketing Superstars. Craig Valentine, 1999 World Champion of Public Speaking, has traveled the world and trained thousands of presenters on developing world class speaking skills. He continues to help entrepreneurs develop powerful presentations that quickly generate leads, customers and vast profits. […]

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The Fastest Way To Writing Great Copy: Your Swipe File

(Today’s article is by Guerrilla Marketer Lorrie Morgan Ferraro where she illustrates the importance of building a “swipe file”. Enjoy. This was excepted from a book I co-authored, Guerrilla Marketing On The Front Lines). So you’re ready to raise your hand and have a try at honing your own copy? Great! Let me take some […]

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