Create Sales Pages That Get More Sales

July 5, 2011 By 4 Comments

Guerrilla Marekting on the InternetThis checklist, excerpted from Guerrilla Marketing on the Internet, contains the most important elements and devices to include in your sales letter. So, learn them, memorize them, and use them.

 

1. Identify your visitors’ most urgent problem

You can’t create an effective sales letter if you don’t know or can’t articulate your target audiences’ most pressing problem. So, before you do anything else find this out, otherwise your letter will be for naught.

Once you’re sure you’ve captured it accurately, dig a little deeper and see if there are one or two others that are weighing on their minds and jot them down as well. And remember, you’re the problem-solver, so make sure you offer the best solution.

2. Create an attention-grabbing headline (and subheadings)

The Internet is a very crowded place and your website will either be a momentum-gathering snowball heading down a steep mountain or just another snowflake in the blizzard. If you don’t want your website to get lost in the crowd your headline must instantly call out to your visitors and pique their interest. If it doesn’t they’ll leave. If it does, you’re over the first copy hurdle and they’ll stay a bit longer.
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Filed Under: Copywriting, Guerrilla Marketing Tips, Making Money, Recommended Post Tagged With: , , , ,

The Fastest Way To Writing Great Copy: Your Swipe File

May 31, 2011 By 3 Comments

Guerrilla Marketing on the Front LinesIn 2008 I co-wrote and edited an excellent book on low cost Guerrilla Marketing strategies entitled Guerrilla Marketing On The Front Lines. In this book 35 Certified Guerrilla Marketing Coaches and Guerrilla Marketing experts contributed some of their best ideas for getting new customers without spending hardly any money on marketing (the hallmark of a Guerrilla Marketer).

In the coming weeks and months I will be excerpting some of the best contributions from this book.

Today’s excerpt is by Guerrilla Marketer Lorrie Morgan Ferraro where she illustrates the importance of building a “swipe file”. Enjoy.

Lorrie Morgan-Ferrero

Lorrie Morgan-Ferrero

 

So you’re ready to raise your hand and have a try at honing your own copy? Great! Let me take some of the guesswork out of it for you and pull back the curtain to reveal some time-tested copywriting tricks…the GUERRILLA WAY!

 

 

 

 

Guerrilla Tactic #1:  If  Writers Write, Do Copywriters COPY? “Yes!”

Believe it or not in the copywriting industry one of the fastest and most reliable ways to write copy is to start your own swipe file.

A swipe file is a collection of copy that has been previously field-tested. I want to be clear – the purpose isn’t to plagiarize other people’s copy. Swipe files are kept to not only inspire you, but they are helpful templates for your own copy. Study them and you’ll soon begin to see formulaic word patterns emerging.

 

What Qualifies As a “Swipe?”

Just as copy is everywhere there are words, swipes are everywhere there is copy. To be sure your swipe file is brimming with GOOD copy here are some places to collect it from:
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Filed Under: Copywriting, Guerrilla Marketing Tips, Recommended Post Tagged With: , , , ,

The Secret To Writing Winning Headlines

February 12, 2010 By 13 Comments



With a good headline, you stand a fighting chance of having anything from minimal to overwhelming success. But without a good headline, your chances of success are next to zero.


(The following content was excerpted from World Class Copywriter, David Garfinkel’s chapter in Success Secrets Of The Online Marketing Superstars by Mitch Meyerson)




Where Most People Go Wrong With Headlines

Headlines can make a tremendous difference in the dollars-and-cents effectiveness of any piece of copy.  Changes in a headline can easily double and triple closing rates.  I know one marketer who claims he increased his sales on the same ad 18 times just by changing the headline!

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Filed Under: Copywriting