Archive for the ‘Copywriting’ Category

With a good headline, you stand a fighting chance of having anything from minimal to overwhelming success. But without a good headline, your chances of success are next to zero.

(The following content was excerpted from World Class Copywriter, David Garfinkel’s chapter in Success Secrets Of The Online Marketing Superstars by Mitch Meyerson)

Where Most People Go Wrong With Headlines

Headlines can make a tremendous difference in the dollars-and-cents effectiveness of any piece of copy.  Changes in a headline can easily double and triple closing rates.  I know one marketer who claims he increased his sales on the same ad 18 times just by changing the headline!

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