Category Archives for "Copywriting"

The Fastest Way To Writing Great Copy: Your Swipe File

(Today’s article is by Guerrilla Marketer Lorrie Morgan Ferraro where she illustrates the importance of building a “swipe file”. Enjoy. This was excepted from a book I co-authored, Guerrilla Marketing On The Front Lines). So you’re ready to raise your hand and have a try at honing your own copy? Great! Let me take some […]

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The 4 Essentials of Writing Copy That Sells

The 4 Essentials of Writing Copy That Sells by Leslie Hamp, Certified Guerrilla Marketing Coach If you are looking for a surefire way to market your business and increase sales, look at the copy on your website, brochures, press releases, advertising and sales letters. Good copy makes you stand out from your competition, establishes your […]

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