The Fastest Way To Writing Great Copy: Your Swipe File

May 31, 2011 By 3 Comments

Guerrilla Marketing on the Front LinesIn 2008 I co-wrote and edited an excellent book on low cost Guerrilla Marketing strategies entitled Guerrilla Marketing On The Front Lines. In this book 35 Certified Guerrilla Marketing Coaches and Guerrilla Marketing experts contributed some of their best ideas for getting new customers without spending hardly any money on marketing (the hallmark of a Guerrilla Marketer).

In the coming weeks and months I will be excerpting some of the best contributions from this book.

Today’s excerpt is by Guerrilla Marketer Lorrie Morgan Ferraro where she illustrates the importance of building a “swipe file”. Enjoy.

Lorrie Morgan-Ferrero

Lorrie Morgan-Ferrero

 

So you’re ready to raise your hand and have a try at honing your own copy? Great! Let me take some of the guesswork out of it for you and pull back the curtain to reveal some time-tested copywriting tricks…the GUERRILLA WAY!

 

 

 

 

Guerrilla Tactic #1:  If  Writers Write, Do Copywriters COPY? “Yes!”

Believe it or not in the copywriting industry one of the fastest and most reliable ways to write copy is to start your own swipe file.

A swipe file is a collection of copy that has been previously field-tested. I want to be clear – the purpose isn’t to plagiarize other people’s copy. Swipe files are kept to not only inspire you, but they are helpful templates for your own copy. Study them and you’ll soon begin to see formulaic word patterns emerging.

 

What Qualifies As a “Swipe?”

Just as copy is everywhere there are words, swipes are everywhere there is copy. To be sure your swipe file is brimming with GOOD copy here are some places to collect it from:
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Guerrilla Marketing Coach Certification Starting April 4th

March 15, 2011 By Leave a Comment

 

-> Get The Full Story Here: www.GMarketingCoach.com
Brand your business with the best selling marketing series in history
12 spaces only

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Your Big Promise – The Most Effective Way To Get Responses

February 17, 2011 By 2 Comments

In this three minute audio, my partner and co-author of World Class Speaking, Craig Valentine beautifully illustrates the POWER of making a big promise to your customers and prospects.  There are many specific examples that will inspire your to craft your own Big Promise.

I promise you the next 3 minutes will be well worth your time!

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.


After you listen to this audio take a few minutes and craft your own Big Promise.

To get the entire 7 part toolkit free visit: www.Wcspeaking.com
and Craigs cool mini course for speakers

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Start A New Business Designed For Tough Times. Become a Certified Guerrilla Marketing Coach

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The Secret To Successful Marketing

February 9, 2011 By 1 Comment

By C. J. Hayden and excerpted from Guerrilla Marketing On The Front Lines

Is there a hidden secret to successful marketing?

It seems many entrepreneurs are on a never-ending quest for that one magic formula that will take all the effort out of marketing and attract an endless stream of customers forever. Searching for this secret key, they read dozens of books and articles, take countless seminars, and hire an army of consultants and coaches. And in the process, they uncover an amazing variety of seemingly brilliant marketing ideas.

One month, it appears that the answer to their prayers is attending networking events. They fill their calendar with dozens of different meetings, each of which they attend only once. They press their business cards into as many hands as possible, but no one ever calls them. So that can’t be the solution.

The following month, they decide that meeting people in person is overrated, and the real future of marketing is on the web. They launch a beautifully-designed professional-looking website, filled with glowing descriptions of their products and services. But no one visits it. Maybe it’s the web that’s overrated.

They decide that perhaps both these approaches were off track. What they should have done all along was use direct mail. They write a four-page sales letter, buy some names from a list broker, send out a 100-piece mailing, and wait for the phone to ring. The response rate is zero. And so it goes.


The Silver Bullet [Read more...]

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3 Simple Keys To Making Your Website Convert More

January 17, 2011 By 2 Comments

Converting visitors to repeat customers takes a lot more than simply offering a good product at a great price or filling your page with celebrity testimonials.

Let’s first discuss the three most essential web site elements for improving any type of conversion. Here are some tips for making sure your web site looks and functions in ways that will make your conversion efforts more effective.  Your site must be:


1. Professional Looking, Eye-Catching and Well-Written

• Spend a few extra dollars on a quality web and/or graphic designer. Your conversion rates will increase dramatically if your site is well-designed. They’ll view you as “the real deal” – someone who is confident, competent, experienced, capable and authentic.

• Add “real company” elements, such as: – Telephone numbers – Physical Address – Photographs – Your Logo – The ability to view or pay bills online (if applicable) – Logos of “respected” consumer groups or companies like PayPal, ScanAlert, VeriSign, etc.

• Make sure your sales letter copy is compelling, well-written and error-free

2. Uncomplicated and Easy Usability

• Keep your navigation simple and make sure your visitors understand exactly what to do, using elements such as: 1) A strong call to action 2) Direct links to other pages or information  3) Easily located opt-In boxes - sales buttons
Use the minimum number of pages necessary to provide the information your visitors want to know… nothing more. Don’t add layers to your site just because you can.

3. Warm and Welcoming

• Remember, your website is like your home. Welcome your guests with open arms and offer to “lighten their load” by giving them something of value. • Make sure you understand that “how” you say things is as important as “what” you say.


Coming soon: Mastering Online Marketing Intensive

Filed Under: Guerrilla Marketing Tips, Online Marketing Tips Tagged With: ,
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