Category Archives for "Guerrilla Marketing"

10 Surefire Strategies for Marketing to Generation Y

by Bea Fields, Certified Guerrilla Marketing Coach , author of Millennial Leaders and President of Bea Fields Companies, Inc. They’re called Generation Y, Millennials, Echo Boomers, and Connecteds. By whatever name, this generation of youth born after 1977 represents more than 70 million consumers in the United States. They earn a total annual income of […]

Continue reading

Guerrilla Marketing In Action

Guerrilla Marketing Coach Certification Logo

Three short Guerrilla Marketing stories that will get you thinking…. 1. A savvy restaurant owner knew the value of asking the Guerrilla question,”What other businesses do my customers patronize?” Realizing that competition was fierce in their neighborhood this owner used imagination rather than pure marketing dollars to spread the word of her fabulous food. She […]

Continue reading

Be Memorable or Be Invisible

Seth Godin in The Purple Cow talked abut the importance of being remarkable — I agree. It is just too cluttered out there to be another brown cow. So when it came time to put a resume online, another downloadable PDF sounded so booorrrring. Being one who loves to mix music and video with content, […]

Continue reading

100 Guerrilla Marketing Weapons For You

Guerrilla Marketing Coach Certification Logo

Hi Guerrillas! If you have read some of the Guerrilla Marketing books you will know that one of the hallmarks of the series is the “100 Guerrilla Marketing Weapons”. These are marketing tools and strategies that you can use right away to attract new customers without spending a lot of money. Jay Conrad Levinson has […]

Continue reading

Hear Seth Godin Live

As many Guerrilla Marketers know… in addition to being the author of the groundbreaking books Permission Marketing, The Purple Cow, Free Prize Inside and The Dip, Seth Godin is also the co author of two Guerrilla Marketing classics with Jay Conrad Levinson, The Guerrilla Marketing Handbook and Guerrilla Marketing For the Home Based Business. This […]

Continue reading

Your Three Businesses

Guerrilla Marketing Coach Certification Logo

No matter what business your business card says you’re engaged in, you’re really in three in three businesses: your primary business, the marketing business and the people business. Every business on earth eventually must sell what it is offering. When that happens, you’re in the marketing business. If you haven’t seen that up till now, […]

Continue reading

Fly the Friendly Skies of Coaching

Guerrilla Marketing Coach Certification Logo

Every world champion has had a coach. Here’s why the coaching industry is growing so fast and how it can make you a champion, too. Scared to fly these days? Taxing your patience with long lines at airport security? Pressed for time so that you can’t attend seminars that can give you the information to […]

Continue reading

Guerrilla Cause Marketing

Guerrilla Marketing Coach Certification Logo

By Amy J. Belanger, Certified Guerrilla Marketing Coach and co-author of Guerrilla Marketing On The Front Lines “If you’re looking for reasons for people to buy from you, let them help you aid a social cause. If they patronize your business, they’ll gain all the benefits you offer – plus they can help save the […]

Continue reading