Category Archives for "Guerrilla Marketing"

Guerrilla Marketing: Selecting Media

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Some media are apples and others are oranges. What works in one medium may not work in another. Guerrillas have insight into the powers of each medium. They tap those strengths to use the medium to its greatest advantages. Here’s what they know about media power: 1. The power of newspapers is news. Marketing that […]

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The Designated Guerrilla

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Reality in running a small business means knowing exactly what you’ve got to do but not having enough time to do it. If you understand how guerrilla marketing can propel you into hyperprofitability but can’t take the steps to activate and maintain the process, your understanding is wasted. Here’s the deal: Marketing can succeed only […]

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Guerrilla Marketing Yourself

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Whether you know it or not you’re marketing yourself every day. And to lots of people! You’re marketing yourself in a quest to make a sale, warm up a relationship, get a job, get connected, get something you deserve. You’re always sending messages about yourself. Guerrillas control the messages that they send. It’s all about […]

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