Archive for the ‘popular’ Category

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1. Blog regularly and set up Ping.fm to distribute content to Facebook, Twitter and other sites

2. Create downloadable PDF’s with valuable content and active links back to your site (like the one above)

3. Use signature files on all emails with call to action

4. Approach online partners and retweet each other when appropriate

5. Post in discussion and newsgroups in your industry

6. Write articles and submit (google “article submission”)

7. Set up your own Twitter account and share valuable information

8. Give testimonials to others with your web address

9. Create offline ads with your web address Read the rest of this entry »

In this 2 minute video you will learn three tips that will definitely help you in tough times.

If you are like me you have heard about the 80/20 rule for years. You know it, it’s called the Pareto Principle – 20% of your activities account 80% of your results.

Well as Bob Dylan said about 40 years ago, “the times they are a changing”. In my opinion the more accurate reality of this notion is the 90/10 principle. Why?

Simply this… Technology has seduced us all into many new activities that didn’t exist a few years ago (creating websites, watching videos on I pods, viewing webinars on our computers). It’s endless and very very addictive.

While cool and exciting, it has also turned us into culture of multi-taskers. I think we are developing what I call “technological ADD”. You know it — you live it. You listen to teleconferences while you are checking your email and IM’s, scan through hundreds of channels on your TV while eating and talking, talk on the phone while cleaning, text while driving (I hope not) …this list goes on and on. You may even get restless just doing two things at once because we are so addicted to these new forms of stimulation.

How Does This Affect Your Business?

Big time. Your audience is distracted too and they are hardy even listening when you talk (remember they are multi-tasking). And with Twitter and other social media platforms thousands of people are all talking at the same time! Read the rest of this entry »

In 2008  I co-wrote four books:  Mastering Online Marketing, Guerrilla Marketing On The Internet, World Class Speaking  and Guerrilla Marketing On The Front Lines.   Sound like a lot?  Yes it is but I couldn’t have accomplished this with out the following five principles.

I hope you can apply these ideas  to your business so you can get more done in less time as well.

1)  Develop A Clear Strategy

Know exactly what you are trying to accomplish and why.   For example, if you want to have a financially successful business it is very important to focus your time on your most important revenue-generating activities. This could be teaching group tele-courses like my Guerrilla Marketing Coach Certification Program or create or resell  products that people really need like an online shopping carts or e-books.

My online sales strategy has two essential parts. 1)  encouraging visitors that come to my website   2) converting subscribers into paying customers with an irresistible offer.

Do you have a strategy and system  for building your mailing list?   Do you  sell something people really need in this environment?  If not  it is time to look at your strategy and improve it.

2) Leverage  Your Time and Intellectual Property

To work less and make more  it is critical that you create, repackage and repurpose your content.   If you’ve written an article, consider re-purposing it as an audio, video, live  presentation or mini course  that you can deliver in the real world and online.

You can also leverage your time  by teaching courses to groups instead of just single individuals which of course will allow you to make more money per hour and also create a lively interactive environment.

What can you do today to leverage your time and existing content?

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The amazing growth of the Internet has created new found opportunities for millions of businesses who previously would have never been able to compete in the global marketplace. Yet while the low entry and marketing costs have truly leveled the playing field for many entrepreneurs it has also created a staggering amount of competition.

In fact, the average person, at least, those who live in metropolitan areas, is exposed to more than 3,500 marketing messages a day. That’s 24,500 messages a week and 1.2 million each year.

And to make online sales even more difficult, marketing studies have shown that it takes nine or more impressions for your business to be remembered by a potential customer. This means follow-up is essential. But in today’s world this type of relentless follow up for the average business owner is not often practical. Fortunately there is a solution that many online businesses are using every day – online marketing automation.

Imagine being able to capture new leads on your website, build customer confidence through automated sequential responses, deliver products digitally while you sleep and track all of your prospects and clients without lifting a finger. For thousands of online businesses this happens every day.

In today’s competitive environment, automation is not a luxury; it’s a requirement for keeping the competitive edge you need. In fact, the benefits of automation are so numerous you can’t afford to ignore them.

Five Keys to Automated Online Success:

1. Capture Email Addresses. Your list is your goldmine. It is critical to all your marketing and is literally your most valuable asset. To build your mailing list it is essential that you make a compelling offer. “Sign up for my mailing list” is no longer enough. Try something like this: “Free Special Report: The 5 Keys to Dramatically Boosting Your Website Traffic in 30 Days”

Through online automation you can offer digitally downloaded special reports, e-newsletters, mini-educational courses, or free trials to entice visitors to share their name and email. When their data is entered, it is automatically placed in your database and can be programmed to trigger autoresponders which are one or multiple automated messages. Share your privacy policy below your opt-in box as well as assurance that they can unsubscribe at any time. And of course, never spam anyone.

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by Mitch Meyerson

“Every year I make a list of New Year’s resolutions, and by the end of January I can’t even remember what was on my list.”
“I have this great idea for a book, but I never get around to putting it down on paper.”
“Just when I start moving towards my goals I seem to hit this wall.”

Sound familiar? If you could “just do it” you probably would have done it. If you’re strong on ideas, but perpetually stuck at the starting line, the following tips will help.

• Be specific about what you want

Change “I want more money,” to “I want to earn $60,000 by December 31, 2004.” Revamp “I want to write someday,” to “I want to write forty pages by August.”

Keep your goals simple. Too many goals are overwhelming, a good excuse for doing nothing at all.

• Be suspicious of your failures

There’s an old saying that people vote with their feet. It means we are exactly where we want to be no matter how much we complain.

Be suspect of any goal you’ve had for more than five years and haven’t achieved. One man spent more than seven years trying to finish his MBA, dropping classes, taking extensions on papers, only to discover that he really didn’t want the degree at all.

When you’re doing what’s close to your heart, it’s easy. Work with your nature. Be suspect of anything that seems too difficult. People find it easier to blame themselves for laziness than to admit that it’s a difficult process to face up to who we really are and what we really want. It feels lonely to admit that we might be different from others, that your goals aren’t the same as theirs. Your failures might be your way of protecting yourself from becoming what you never really wanted to be.

What’s your current goal? Why do you want it so badly? Write two paragraphs answering these questions. Then convince a friend. Notice any possible resistance coming up. Ask yourself again “Is this what I really want?”

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