Keep It Simple and Make A More Memorable Impression

July 8, 2010 By 5 Comments

This is an excerpt from my presentation at Entrepreneur Magazine’s Boost Your Sales With Online Marketing Event in Chicago.

In this cluttered marketplace  it is more important  than ever to keep your message simple. People just don’t have the attention span to work hard at  understanding what you have to offer.   Consider Google’s core message as they sought out venture capital years ago.

“Google provides access to the world’s information in one click” .

Can you do that with your business?

 

I hope you join us at one of our live events or online programs (stay tuned for a new program)

Filed Under: popular, Speaking Tagged With: , , ,

The Most Effective Way To Approach A Potential Marketing Partner

March 30, 2010 By 3 Comments

As you  surely know the downturn in the economy has made times more challenging for the entrepreneur.

However, any savvy marketer knows that developing powerful partnerships can be the key to surviving any economic storm.  So in this post lets look at how you can successfully connect with influential marketing partners in your industry.

Before choosing a JV partner make sure that you:

•  Know exactly what they want most from the venture… It may not be what you assume.

•  Are fully aware of your own goals… and that you’ve communicated them to your would-be partner.

•  Both feel that you can better achieve your objectives working with each other

 

The Platinum Rule

We’ve all heard of “The Golden Rule” – Treat people the way you would like to be treated.  And while the concept is sound, it becomes problematic because it assumes that everyone has identical desires and perceptions. [Read more...]

Filed Under: Partnerships-Affiliate Programs, popular, Recommended Post Tagged With: , ,

10 Keys To Creating Powerful Goals

March 6, 2010 By 2 Comments

I’ll bet you have heard most of your life that effective goal setting is essential for success.   Why then do so many of us fall short on this essential business and life skill?  The answer is complex and there are a variety of psychological reasons.

However rather than digging into the “why”, we will first quickly assess where you stand then use the following 10 tips for developing more powerful goals. Start by asking yourself these 3 questions:

 

1) Do I have clear, written and measurable goals for my business and personal growth?

2) Have I created specific action steps required to achieve each goal?

3) Do I regularly track and measure the progress of each of my goals?

 

If your answer is no the ten keys below will help you to become more effective with your goal setting efforts and achieve more measurable results in your business.

 

People with clear, written goals, accomplish far more in a shorter period of time than people without them could ever imagine. Brian Tracy

 

In my 2005 book Success Secrets of The Online Marketing Superstars I interviewed legendary author, Mark Victor Hansen about goals.  He is the co-author of the best selling series in history Chicken Soul For The Soul knows quite a lot about developing BIG goals.   Here are his tips about goal setting:

 

1) Your most important goals must be yours.

Not your spouse’s. Not your child’s. Not your employer’s. Yours. When you let other people determine your definition of success, you’re sabotaging your own future.

 

2)  Your goals must mean something to you.

When you write your goals, you must ask yourself, “What’s really important to me?” “What am I prepared to give up to make this happen?” Your reasons for charting a new course of action give you the drive and energy to get up every morning.

 

3) Your goals must be specific and measurable.

Vague generalizations and wishy-washy statements aren’t good enough.  Be very specific!

 

4) Your goals must be flexible.

A flexible plan keeps you from feeling suffocated and allows you to take advantage of genuine opportunities that walk in your future door.

 

5) Your goals must be challenging, exciting.

Force yourself to jump out of your comfort zone to acquire that energy and edge. [Read more...]

Filed Under: Business Development, Personal Development, popular Tagged With: , , , ,

Turning Strangers Into True Friends and Fans

February 1, 2010 By 18 Comments


“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you”.  Dale Carnegie



Even though social media sites make it much easier to develop connections – a cornerstone principle for all sound marketing systems – cyberspace “followers” are not the same as cyberspace “friends.”

If your ultimate goal is to use social media marketing sites to grow your business, then it’s imperative that you turn followers into real friends – and that requires a genuine connection.

No matter how tempting it is, don’t do the opposite and mistake illusion for reality. Go the extra mile and do what’s necessary to strengthen, not weaken, the “human bond.”

How Do You Turn Strangers Into True Friends and Fans?


First realize this is not an event but a committed process of building relationships and rapport with your targeted audience… one which helps them to know, like and trust you.  When done correctly, it provides the opportunity for online business owners to achieve their ultimate objective of acquiring and retaining loyal and profitable customers.

[Read more...]

Filed Under: popular, Social Media

10 Key Steps You Must Take Before Starting Your Business Blog

January 31, 2010 By 3 Comments

by Denise Wakeman


Before you get to the nitty-gritty of setting up your blog, there is some pre-work to do. This will ensure that you start right and put your best foot forward. If you already have a blog, review this list to make sure your blog is focused and on track to get the results you want.


1.  Before you do anything else, examine the reasons why you want to publish a blog. What’s the purpose for the blog?  How does the blog’s purpose relate to your business purpose?


2.  What are the business objectives or outcomes or goals you want from your business blog? Some people use a blog as a lead generator to build their database. Some are looking to build a visibility platform while others use the blog to develop content for other purposes like books, articles and programs. What do you want to get out of your blog?


3.  Who is your ideal reader? Who are you writing to/for? For most businesses I’ve worked with, the ideal reader is similar to their ideal client. It’s important to know your audience so you can meet their needs and address their concerns, challenges and what they’re looking for to improve their lives.


4.  How do you want your readers to feel when they read your blog? This may seem like a weird question, yet it will help you tap in to the emotions of your audience. Do you want your reader to be inspired, motivated and moved to action? Again, tapping into this will help you focus your content on serving your reader.

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Filed Under: popular, Social Media Tagged With: , , ,
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