Your Guerrilla Marketing Calendar

August 19, 2011 By 1 Comment


This could save you from making a costly mistake too. During the last 12 years, over 400 entrepreneurs worldwide have successfully completed the intensive 12-week online program to become Certified Guerrilla Marketing Coaches. While most were highly motivated, many didn’t realize the importance of tracking and measuring their marketing. Simply put: they didn’t have a marketing calendar which could have been a costly mistake.

The truth is you can’t improve what you don’t measure. With that end in mind, here’s a template you can use to track and measure your marketing activities:

-> Click here to get your sample marketing calendar


Why have a marketing calendar?

A marketing calendar will help make all the elements in your program work well together. It enables you to plan your budget and helps you avoid unforeseen expenditures. It prevents you from engaging in hit-and-miss marketing. It protects you from marketing lapses. It aids enormously in planning. Clients who operate from one say that a marketing calendar is their most precious business asset.

Remember the ultimate goal of your marketing calendar is to create results. The Guerrilla marketer knows that results are based on intentionality, accountability and consistency paving the road to profits.

 

 

Become a Certified Guerrilla Marketing Coach starting September 27, 2011.

 

Filed Under: Guerrilla Marketing Tips, Recommended Post Tagged With: , ,

How To Automate Your Online Business in 3 Steps [video]

August 8, 2011 By 2 Comments

As many of you know I am a big fan of web automation.  Simply put it allows you to be more effective and actually work less.  This 4 minute video covers some key point you may want to know.  Enjoy.

 

Get 30 days free ->  www.EasyWebAutomation.com

Filed Under: Recommended Post

Six Steps to More Sales Success

July 28, 2011 By 4 Comments

While opt-ins are wonderful, they’re just the beginning. If you’ve been around the Internet for a while, you’ve certainly heard many online marketers say, “The money is in the list.” If so, don’t believe them.

Mastering Online Marketing optin boxEmail lists don’t generate a cent unless they contain names and email addresses of buyers. In other words, if your list doesn’t result in sales it’s not doing you a bit of good. The money isn’t in the list, it’s in the purchases that people on the list make! So, guerrilla marketers closely monitor the folks on their email lists and look for patterns of behaviors that help them move from opt-ins to single sales and from single sales to multiple purchases. If you want to increase your opt-in and sales conversions be sure to:

1. Position your opt-in box in a prominent location, above the fold (the section of your website that can be seen without scrolling up or down).

 



Click here to see web page full size

2. Use interactive involvement devices like quizzes, surveys, blogs, and “ask” campaigns to engage your visitors.
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Filed Under: Guerrilla Marketing Tips, Recommended Post Tagged With: , ,

Create Sales Pages That Get More Sales

July 5, 2011 By 4 Comments

Guerrilla Marekting on the InternetThis checklist, excerpted from Guerrilla Marketing on the Internet, contains the most important elements and devices to include in your sales letter. So, learn them, memorize them, and use them.

 

1. Identify your visitors’ most urgent problem

You can’t create an effective sales letter if you don’t know or can’t articulate your target audiences’ most pressing problem. So, before you do anything else find this out, otherwise your letter will be for naught.

Once you’re sure you’ve captured it accurately, dig a little deeper and see if there are one or two others that are weighing on their minds and jot them down as well. And remember, you’re the problem-solver, so make sure you offer the best solution.

2. Create an attention-grabbing headline (and subheadings)

The Internet is a very crowded place and your website will either be a momentum-gathering snowball heading down a steep mountain or just another snowflake in the blizzard. If you don’t want your website to get lost in the crowd your headline must instantly call out to your visitors and pique their interest. If it doesn’t they’ll leave. If it does, you’re over the first copy hurdle and they’ll stay a bit longer.
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Filed Under: Copywriting, Guerrilla Marketing Tips, Making Money, Recommended Post Tagged With: , , , ,

Joel Comm: How to Avoid the Biggest Mistakes People Make With Social Media

June 29, 2011 By 2 Comments
Joel Comm

Joel Comm

Joel Comm is one of the world’s leading experts on web-based, money-making strategies. This is an excerpt from Joel’s chapter titled: Social Media Marketing Success Qualities in Success Secrets of the Social Media Marketing Superstars:

Social media, in particular, creates a unique context and mode of interaction. Just about everyone wants in on the benefits. Unfortunately, it’s also a particularly competitive environment; having the right characteristics, being determined and ready to act, is often not enough.

To succeed with social media, you also need the right information, and you need to be aware of what not to do, as well as knowing what to do. With that in mind, let’s review the top mistakes of social media marketing.


Mistake #1: Leading With Marketing Conversations

Many new social media marketers head into it as though it’s simply a place where they advertise themselves and their business. You see it happen all the time. People approach Twitter and Facebook, and they immediately friend people just to post links to their products and services. This makes it all about them, and they subsequently come off as being very selfish, and having an all-about-me attitude.

These people are missing the point, which is that all healthy businesses are built on relationships.

Using social media to advance your business goals does not change this fundamental rule. You must provide value for the prospect first. They will then, hopefully, become your customer.
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Filed Under: Recommended Post, Social Media, Superstars Tagged With: , ,
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