The following is excerpted from Success Secrets of The Social Media Marketing Superstars by Deborah Cole Micek

Twitter is just like in-person networking events, where you meet and greet new people, strike up conversations based on common interests, discuss the news of the day, and business trends in your industry. These activities just happen online. As a result, everything you do online has multiple benefits, one of which is that you no longer have to hit that snooze button!

Twitter is the social network that has revolutionized how networking gets done. From saving time and gas required to prepare and travel to and from a conference or an event, or getting the word out to thousands of people in an instant from your cell phone, Twitter is revolutionizing the way we communicate, 140 characters at a time.

Think of Twitter as the world’s largest cocktail party (without the cocktails) and interact as though you are the host of the party.

Your Brand is Key on Twitter [Read more...]