Archive for the ‘Traffic’ Category

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1. Blog regularly and set up Ping.fm to distribute content to Facebook, Twitter and other sites

2. Create downloadable PDF’s with valuable content and active links back to your site (like the one above)

3. Use signature files on all emails with call to action

4. Approach online partners and retweet each other when appropriate

5. Post in discussion and newsgroups in your industry

6. Write articles and submit (google “article submission”)

7. Set up your own Twitter account and share valuable information

8. Give testimonials to others with your web address

9. Create offline ads with your web address Read the rest of this entry »

By: Michael Tasner, Internet Marketing Expert, Certified Guerrilla Marketing Coach

There has been a ton of buzz around a social networking web site; Facebook.com. The question of the day is: Does it make sense to have a presence on Facebook?

In most cases, the answer is YES, and we’ll tell you why!

Facebook is a social “utility” that connects people and businesses. It started off as a web site for college students, added high school students and is now open to everyone and anyone in the world. It has grown to over 65 million users and is ranked the 7th most visited web site in the world according to Alexa.com

While the site is primarily used for students, businesses have been jumping on Facebook.com like there is no tomorrow. We only see the number of subscribers to continue to get larger and larger, and now is a prime time to get started with Facebook.com.

Instead of giving you a full list of which businesses SHOULD BE on Facebook.com we are going to tell you which ones shouldn’t be as the list is much shorter:

-Businesses that have a hard to explain product/service
-Highly proprietary businesses
-Inappropriate sites/businesses for all viewers

That is pretty much it, we recommend all the other types of businesses get on Facebook.com: mom and pop businesses, web businesses, corporations, real estate companies, one man/women operations, people selling businesses to business, business to consumer and so on. The list is a mile long!

As a Guerrilla you should be using Multiple Streams of Traffic to generate leads/sales so why not use the most popular social networking web site in the world?

Head to Facebook.com and spend a few hours creating an information packed profile that others while find useful. That’s the key – put out information people want and they will find you some way or another!

Internet Marketing Expert, Michael Tasner is the President of Taz Solutions Inc. a full service web company devoted to helping businesses make more money. Check out http://www.tazsol.com for more details and to learn how their team of experts can help you.

by Leslie Hamp

Summary: If you’re looking for THE secret to reach target customers through the media, read on for 5 key tips. You’ll learn how to get big results with limited time and budgets.

Small business owners with limited time and budgets know it is critical to identify target markets – customers as well as media – for big results. Many, however, don’t know where to begin. Focusing on three keys will skyrocket success.

Key #1: Know Your Target Audience Like the Back of Your Hand
Your target market of customers and prospects will have at least four common characteristics including a particular need, access to your products and services, enough money to purchase your products or services, and decision-making power.

Ninety percent of small business owners never take the time to identify the challenges of their target market or how they can help them overcome those challenges. Take time to walk in your ideal customers’ shoes. Know him/her like the back of your hand. A few questions to ask:

How do they spend their day? What type of work are they involved in? What is their family structure (married, divorced, parents)? What are their hobbies? Which magazines and newspapers do they read? Which television programs do they watch? Which radio programs do they listen to? What websites do they view? What keeps them awake at night? How can you help them?

Key #2: Know Your Target Media Like the Back of Your Hand
Once you determine the characteristics of your target audience, you’ll be able to focus on ways to reach them via the media. Walk through the same process visualizing your ideal media contacts. Narrow down publications that are targeted to your ideal audience.

Visualize a reporter or editor. Imagine a frenzied, overworked person with stacks of paperwork on their desk and the clock ticking down toward the next deadline. Imagine a person with a voracious appetite for information.

Media contacts have never-ending deadlines to fill print, web, television or radio space. If you provide well-written, interesting copy that appeals to their target audience, you will make the media your partner, become a media “expert in demand,” and get key messages published. There is no better way to create a buzz, build credibility and get your name in the news!

Key #3: Build Strong Media Relationships
In order to turn your effort into ink, understand the media and build strong media relationships. Know the publication, the type of information your contacts are looking for and the way your contacts put articles or news clips together. Here’s a quick overview to help.

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