For a downloadable version of this list–> click here

1. Blog regularly and set up Ping.fm to distribute content to Facebook, Twitter and other sites

2. Create downloadable PDF’s with valuable content and active links back to your site (like the one above)

3. Use signature files on all emails with call to action

4. Approach online partners and retweet each other when appropriate

5. Post in discussion and newsgroups in your industry

6. Write articles and submit (google “article submission”)

7. Set up your own Twitter account and share valuable information

8. Give testimonials to others with your web address

9. Create offline ads with your web address

10. Optimize your site with SEO to get better search rankings

11. Set Up Your Facebook and LinkedIn pages and make connections

12. Host a teleclass and send students to your site for information

13. Create A Trackable Marketing and Traffic Calendar

14. Create a viral offering such a joke or flash movie with your website on You Tube

15. Put your domain on all marketing materials

16. Write a book and put your domain on the cover and inside

17. Be a guest on a radio show and send people to your site

18. Write an article for a magazine or blog with your web address in the resource box

19. Speak in public and give a useful handout link to site

20. Mention your web address every time you are talking business

By: Michael Tasner, Internet Marketing Expert, Certified Guerrilla Marketing Coach

There has been a ton of buzz around a social networking web site; Facebook.com. The question of the day is: Does it make sense to have a presence on Facebook?

In most cases, the answer is YES, and we’ll tell you why!

Facebook is a social “utility” that connects people and businesses. It started off as a web site for college students, added high school students and is now open to everyone and anyone in the world. It has grown to over 65 million users and is ranked the 7th most visited web site in the world according to Alexa.com

While the site is primarily used for students, businesses have been jumping on Facebook.com like there is no tomorrow. We only see the number of subscribers to continue to get larger and larger, and now is a prime time to get started with Facebook.com.

Instead of giving you a full list of which businesses SHOULD BE on Facebook.com we are going to tell you which ones shouldn’t be as the list is much shorter:

-Businesses that have a hard to explain product/service
-Highly proprietary businesses
-Inappropriate sites/businesses for all viewers

That is pretty much it, we recommend all the other types of businesses get on Facebook.com: mom and pop businesses, web businesses, corporations, real estate companies, one man/women operations, people selling businesses to business, business to consumer and so on. The list is a mile long!

As a Guerrilla you should be using Multiple Streams of Traffic to generate leads/sales so why not use the most popular social networking web site in the world?

Head to Facebook.com and spend a few hours creating an information packed profile that others while find useful. That’s the key – put out information people want and they will find you some way or another!

Internet Marketing Expert, Michael Tasner is the President of Taz Solutions Inc. a full service web company devoted to helping businesses make more money. Check out http://www.tazsol.com for more details and to learn how their team of experts can help you.

by Leslie Hamp

Summary: If you’re looking for THE secret to reach target customers through the media, read on for 5 key tips. You’ll learn how to get big results with limited time and budgets.

Small business owners with limited time and budgets know it is critical to identify target markets – customers as well as media – for big results. Many, however, don’t know where to begin. Focusing on three keys will skyrocket success.

Key #1: Know Your Target Audience Like the Back of Your Hand
Your target market of customers and prospects will have at least four common characteristics including a particular need, access to your products and services, enough money to purchase your products or services, and decision-making power.

Ninety percent of small business owners never take the time to identify the challenges of their target market or how they can help them overcome those challenges. Take time to walk in your ideal customers’ shoes. Know him/her like the back of your hand. A few questions to ask:

How do they spend their day? What type of work are they involved in? What is their family structure (married, divorced, parents)? What are their hobbies? Which magazines and newspapers do they read? Which television programs do they watch? Which radio programs do they listen to? What websites do they view? What keeps them awake at night? How can you help them?

Key #2: Know Your Target Media Like the Back of Your Hand
Once you determine the characteristics of your target audience, you’ll be able to focus on ways to reach them via the media. Walk through the same process visualizing your ideal media contacts. Narrow down publications that are targeted to your ideal audience.

Visualize a reporter or editor. Imagine a frenzied, overworked person with stacks of paperwork on their desk and the clock ticking down toward the next deadline. Imagine a person with a voracious appetite for information.

Media contacts have never-ending deadlines to fill print, web, television or radio space. If you provide well-written, interesting copy that appeals to their target audience, you will make the media your partner, become a media “expert in demand,” and get key messages published. There is no better way to create a buzz, build credibility and get your name in the news!

Key #3: Build Strong Media Relationships
In order to turn your effort into ink, understand the media and build strong media relationships. Know the publication, the type of information your contacts are looking for and the way your contacts put articles or news clips together. Here’s a quick overview to help.

Daily newspapers want to help their readers every day. Magazines are typically feature-oriented and will research and write more in-depth stories over a longer period of time than daily newspapers. Television is a visual medium with stories lasting less than one minute. Internet outlets have an urgent need for immediate information

Key #4: Approach Your Story Like a Journalist
Knowing how to approach reporters and editors, no matter the media outlet, is critical in order to establish a win-win relationship from the get-go. Give them what they need so you can get what you need. If you become a source of information and story ideas, regardless of whether the ideas are specific to your business, products and services or relate to other topics, you will become a valuable media ally.

One of the very best ways to connect with your target media is to write your story the same way they would approach their story. How do you know how they’d write a story? One quick solution is review the “nut graph” that appears near the top of every story. The nut paragraph is typically just after the lead, and is the paragraph where the writer explains in a nutshell why the story is important. Often times it includes statistics, perspective, and/or comparisons. Notice what is important to the reporter and their media outlet. Notice the target audience they are speaking to. Then zero in to the media outlets where you can create win-win collaborations to get your business in the news.

Key #5: Keep the End in Mind
Remember that newspapers, magazines, and web publications are always searching for a good story. Make sure they find yours. Getting your message into the hands of the right media is a win-win situation. If you hand editors and reporters newsworthy stories on a silver platter, you are helping them meet their deadlines and fill their pages, news clips or radio segments. You are helping them maintain the interest of their readers, listeners and/or viewers, which just happen to be your target audience. You’ll also find yourself being featured regularly.

Are you ready for big results on a shoestring budget? Focus your media efforts around these 5 key concepts, and you will get your name in the news.

Leslie Hamp, Certified Guerrilla Marketing & Lifestyle Coach, collaborates with entrepreneurs and small business owners who want to achieve business success without making sacrifices in home life, health, or personal balance. Find out more at http://www.lesliehamp.com