Every contact with the public is marketing.
This simple but essential piece of wisdom was coined by Jay Conrad Levinson back in 1984 in the first Guerrilla Marketing book.
Look at your business, meaning your website, your email communication, your communication over the telephone and see if there are any small details you are missing?
Do you have:
– an enthusiastic tone of voice?
– an absence of typos or errors?
– do you think thoughtfully about what you are going to say to people?
Make a list of anything that needs improvement.
Mitch Meyerson is the Founder of Guerrilla Marketing Coaching and the author or 11 books including Mastering Online Marketing, Success Secrets Of The Social Media Superstars, Guerrilla Marketing On The Internet and Six Keys To Creating The Life You Desire