The following excerpt is by author and blogger, Andy Wibbels from the upcoming book, Success Secrets Of The Social Media Marketing Superstars (Entrepreneur Press July 2010).
Nobody Has Time to See How Awesome You Are
We’re all occupied living our ‘busy lifestyles’ created for us so we fit into nice little consumer groups. We pack our days working jobs we don’t like to buy things we don’t want; to impress people we don’t like.
From the time we get up to the time we hit the pillow, we are surrounded by thousands of carefully crafted corporate marketing messages. Waking life has become a relentless deluge of brands and slogans and logos, all trying to convince us that we are awful people if we don’t buy something.
Then we go online.
The white noise increases even more in the online realm. Pop-ups, auto-play videos, spam blogs, spam tweets, and spam profiles crowd the screen, vying for our attention. The fake and the faux, the concocted and calculated, the dried-up and the watered down… cold messages masquerading as warm caring quickly turn us off.
But sometimes, something or someone breaks through.
When we see something memorable – something hot with the heat of passion or provocation or simply something unplanned – we’re jogged out of the rat race. We sit up. We pay attention. We feel like real people again.
We’re relieved that there is a breathing flesh-and-blood person on the other end of this series of tubes we call the Internet. Things seem a bit calmer.
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