By Denise Wakeman
When it comes to creating content, there’s a subset of four elements you want to pay attention to, and those are the four E’s: Educate, Entertain, Engage, and Enrich.
People go online for two reasons. One: to find solutions to their problems, and two: to be entertained. So you want to keep your content tightly focused on educating your reader about the subject of your expertise. If you can educate with humor, you’re way ahead of the game. Let’s take each element and clarify how you can use it.
Educate. This element is straightforward. You teach, explain, or spell out how to do something. You’re providing information and knowledge. Write up case studies of successful clients or do Q&A posts, answering your readers’ burning questions about your topic.
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