Posts Tagged ‘colors online marketing Guerrilla Marketing’

Effective marketing is a strategic mix of many factors ranging from developing a compelling message to a psychological understanding of your prospects and customers basic needs.  An important part of the mix to create a “look and feel” of your business that enhances your identity and core message.  With that end in mind today’s post is about using color in your marketing.

The colors you use in your marketing (stationery, signs, office decor, brochures, business cards)  — play an important role in engaging and motivating people. Colors make strong statements about your business. Guerrilla Marketers know that colors can sometimes speak louder than words. They stimulate emotions, excite, impress, entertain, persuade. They generate negative reactions if you don’t understand them. Lasting impressions are made more quickly than ever so consider their meaning to prospects.

While developing the curriculum for my Guerrilla Marketing Coach Certification Program I came across this list of color descriptions created by Jay Conrad Levinson, the Father of Guerrilla Marketing.   I think you will find it interesting.

Red evokes aggressiveness, passion, strength, vitality. In business, it is great for accents and boldness, stimulates appetites, is associated with debt.

Pink evokes femininity, innocence, softness, health. In business, be sure you’re aware of its feminine implications and associations.

Orange evokes fun, cheeriness, warm exuberance. In business, it’s great to highlight information in graphs and on charts evokes positivity, sunshine and cowardice. In business, it appeals to intellectuals and is excellent for accenting things. Too much is unnerving.

Green evokes tranquility, health, freshness. In business, its deep tones convey status and wealth; its pale tones are soothing.

Blue evokes authority, dignity, security, faithfulness. In business, it implies fiscal responsibility and security. Plus it is universally popular.

Yellow is an optimistic color that almost always evokes a positive response. Yellow gets you motivated; it stimulates creative and intellectual energy; it’s cheerful and easygoing. Read the rest of this entry »