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Tag Archives for " copywriting "

0 Keep It Simple – Now More Than Ever

I don’t need to tell you this… People are overloaded with information these days and as a result they are tuning out faster than ever. This means to make an impact on your audience you need to keep your message relevant, concise and impactful. This 2 minute video clip from my Mastering Online Marketing Tour with Entrepreneur Magazine will show […]

0 Create Sales Pages That Get More Sales

This checklist, excerpted from Guerrilla Marketing on the Internet, contains the most important elements and devices to include in your sales letter. So, learn them, memorize them, and use them. 1. Identify your visitors’ most urgent problem You can’t create an effective sales letter if you don’t know or can’t articulate your target audiences’ […]

0 11 Rules of Compelling Content

Ann Handley is the Chief Content Officer at MarketingProf.com. Who better to ask about writing compelling content? In this extract from Ann’s comprehensive chapter in the Success Secrets of the Social Media Marketing Superstars, she shares her eleven rules for publishing compelling content inspired by E. B. White’s principles of clarity, brevity and boldness. “Produce […]

0 The Fastest Way To Writing Great Copy: Your Swipe File

(Today’s article is by Guerrilla Marketer Lorrie Morgan Ferraro where she illustrates the importance of building a “swipe file”. Enjoy. This was excepted from a book I co-authored, Guerrilla Marketing On The Front Lines). So you’re ready to raise your hand and have a try at honing your own copy? Great! Let me take some […]