By Barbara Rozgonyi (excepted from Success Secrets of The Social Media Marketing Superstars. Aug 2010 Entrepreneur Press)
At over 50 million worldwide users, LinkedIn is the place to search for, connect to and develop business online. To transform your LinkedIn profile into an always-on global networking hub, follow these 12 steps.
1. Use Keywords to Help People Find You. Keywords are the search terms people use to find information online. The keywords people use to find you and your business might point to your profession, service, location, area of expertise or even the problems you solve. Optimize your LinkedIn profile with keywords in your headline, summary, expertise and your job title and descriptions.
