Every contact with the public is marketing. This simple but essential piece of wisdom was coined by Jay Conrad Levinson back in 1984 in the first Guerrilla Marketing book. Key Points: Marketing is EVERYTHING you do to promote your business. It begins the moment you visualize your business and continues up to, and […]
Continue readingThe following short story is a great example of how thinking “out of the box” can get you new business even in a tough economy. A savvy restaurant owner knew the value of asking the question, “What other businesses do my customers patronize?” Realizing that competition was fierce in their neighborhood this owner used […]
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by Leslie Hamp, Certified Guerrilla Marketing Coach & Marketing Spitfire One of our clients was overjoyed to share with us that she’s now a Grandma…or should we say Glamma? Baby Boomers are joining the ranks of Grandma and redefining their new role as Glamma. Think Goldie Hawn vs. Edith Bunker. The new generation of Glammas […]
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You work like crazy trying to attract attention and business, operating from a marketing calendar, committing to your strategy and doing everything right, resulting in an influx of customers — but you lose them. They never come back. You did your marketing so well and marketed so wisely that you’re almost in a state of […]
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