By Keith Ferrazzi, Author of Never Eat Alone and Tahl Raz (The following article is excerpted from Success Secrets of The Social Media Marketing Superstars, by Mitch Meyerson) In today’s virtual world, you don’t need a Twitter strategy or a Facebook strategy or even a Google strategy. You need a Relationship Strategy that leverages all aspects of social media. Relationships: they are […]
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Smart online marketers understand they must build and maintain long-term relationships with their high value customers. This begins with offering superior products and services and ends with repeat purchases from devoted customers. Achieving this lofty goal, however, takes much more than industry or product knowledge. In order to be profitable you must be able to […]
Continue readingKeep your website simple. It has been shown time and time again that when people have too many choices they, leave. Here are some tips to keep in mind when designing your website: 1. Use clear, simple, and logical words and phrases for labeling menus. Regardless of whether you’re selling high-tech scientific equipment or […]
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Joel Comm is one of the world’s leading experts on web-based, money-making strategies. This is an excerpt from Joel’s chapter titled: Social Media Marketing Success Qualities in Success Secrets of the Social Media Marketing Superstars: Social media, in particular, creates a unique context and mode of interaction. Just about everyone wants in on the benefits. […]
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Every contact with the public is marketing. This simple but essential piece of wisdom was coined by Jay Conrad Levinson back in 1984 in the first Guerrilla Marketing book. Key Points: Marketing is EVERYTHING you do to promote your business. It begins the moment you visualize your business and continues up to, and […]
Continue readingIn this three minute audio, my partner and co-author of World Class Speaking, Craig Valentine beautifully illustrates the POWER of making a big promise to your customers and prospects. There are many specific examples that will inspire your to craft your own Big Promise.
Continue readingIn this cluttered marketplace it is more important than ever to keep your message simple. People just don’t have the attention span to work hard at understanding what you have to offer.
Continue readingTo fully participate in online activities you will be called upon to answer questions, join in conversations, respond to comments, upload videos, audios, photos and more. And, you should expect to be judged on more than just the content of your communication. Others will evaluate you based on their entire experiences – and this includes […]
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