The Most Important Guerrilla Marketing Principle of All

November 2, 2011 By 1 Comment

Every contact with the public is marketing.

This simple but essential piece of wisdom was coined by Jay Conrad Levinson back in 1984 in the first Guerrilla Marketing book.

In today’s post we are featuring perhaps the most important Guerrilla Marketing concept of all — every contact is marketing.  Enjoy the audio and article – and take action on the ideas!
(Click on the audio button right below)

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Key Points:

  • Marketing is EVERYTHING you do to promote your business.
  • It begins the moment you visualize your business and continues up to, and long after your customers buys your products and services regularly.
  • Marketing is always intentional and detail orientated, and overlaps to every single part of your business. It’s the way you pick up the phone, the care you put into your web page … its every contact.
  • Marketing is a continual process that develops over time.
  • The consistency of your marketing messaging is so important.
  • In this cluttered marketplace you need to gain mind share so people remember you.

Your Action Step:  

Look at your business, meaning your website, your email communication, your communication over the telephone and see if there are any small details you are missing?

Do you have:

- an enthusiastic tone of voice?

- an absence of typos or errors?

- do you think thoughtfully about what you are going to say to people?

Make a list of anything that needs improvement.

 

For the last 12 years the  Guerrilla Marketing Coaching Program has certified over 400 Guerrilla Marketing Coaches worldwide in low cost high impact marketing principles.  Become a Certified Guerrilla Marketing Coach for 60 % off for the month of November only. Click here


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Your Guerrilla Marketing Calendar

August 19, 2011 By 1 Comment


This could save you from making a costly mistake too. During the last 12 years, over 400 entrepreneurs worldwide have successfully completed the intensive 12-week online program to become Certified Guerrilla Marketing Coaches. While most were highly motivated, many didn’t realize the importance of tracking and measuring their marketing. Simply put: they didn’t have a marketing calendar which could have been a costly mistake.

The truth is you can’t improve what you don’t measure. With that end in mind, here’s a template you can use to track and measure your marketing activities:

-> Click here to get your sample marketing calendar


Why have a marketing calendar?

A marketing calendar will help make all the elements in your program work well together. It enables you to plan your budget and helps you avoid unforeseen expenditures. It prevents you from engaging in hit-and-miss marketing. It protects you from marketing lapses. It aids enormously in planning. Clients who operate from one say that a marketing calendar is their most precious business asset.

Remember the ultimate goal of your marketing calendar is to create results. The Guerrilla marketer knows that results are based on intentionality, accountability and consistency paving the road to profits.

 

 

Become a Certified Guerrilla Marketing Coach starting September 27, 2011.

 

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Joel Comm: How to Avoid the Biggest Mistakes People Make With Social Media

June 29, 2011 By 2 Comments
Joel Comm

Joel Comm

Joel Comm is one of the world’s leading experts on web-based, money-making strategies. This is an excerpt from Joel’s chapter titled: Social Media Marketing Success Qualities in Success Secrets of the Social Media Marketing Superstars:

Social media, in particular, creates a unique context and mode of interaction. Just about everyone wants in on the benefits. Unfortunately, it’s also a particularly competitive environment; having the right characteristics, being determined and ready to act, is often not enough.

To succeed with social media, you also need the right information, and you need to be aware of what not to do, as well as knowing what to do. With that in mind, let’s review the top mistakes of social media marketing.


Mistake #1: Leading With Marketing Conversations

Many new social media marketers head into it as though it’s simply a place where they advertise themselves and their business. You see it happen all the time. People approach Twitter and Facebook, and they immediately friend people just to post links to their products and services. This makes it all about them, and they subsequently come off as being very selfish, and having an all-about-me attitude.

These people are missing the point, which is that all healthy businesses are built on relationships.

Using social media to advance your business goals does not change this fundamental rule. You must provide value for the prospect first. They will then, hopefully, become your customer.
[Read more...]

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Your Big Promise – The Most Effective Way To Get Responses

February 17, 2011 By 2 Comments

In this three minute audio, my partner and co-author of World Class Speaking, Craig Valentine beautifully illustrates the POWER of making a big promise to your customers and prospects.  There are many specific examples that will inspire your to craft your own Big Promise.

I promise you the next 3 minutes will be well worth your time!

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After you listen to this audio take a few minutes and craft your own Big Promise.

To get the entire 7 part toolkit free visit: www.Wcspeaking.com
and Craigs cool mini course for speakers

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Start A New Business Designed For Tough Times. Become a Certified Guerrilla Marketing Coach

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Keep It Simple and Make A More Memorable Impression

July 8, 2010 By 5 Comments

This is an excerpt from my presentation at Entrepreneur Magazine’s Boost Your Sales With Online Marketing Event in Chicago.

In this cluttered marketplace  it is more important  than ever to keep your message simple. People just don’t have the attention span to work hard at  understanding what you have to offer.   Consider Google’s core message as they sought out venture capital years ago.

“Google provides access to the world’s information in one click” .

Can you do that with your business?

 

I hope you join us at one of our live events or online programs (stay tuned for a new program)

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