Posts Tagged ‘Online Marketing Tips’

The following is an excerpt from Mari Smith’s chapter of  Success Secrets Of The Social Media Marketing Superstars (Entrepreneur Press August 2010)

Facebook is the brainchild of Mark Zuckerberg and co-founders Dustin Moskovitz, Chris Hughes, and Eduardo Saverin. The college friends launched Facebook from their Harvard dorm room in February, 2004. For the first two years, Facebook was only available to colleges. Then, gradually, Facebook opened their doors to the general public along with opening their API up to third party application developers. The newest gold rush began!

Since 2006, Facebook has continued to increase in popularity and always seems to stay one step ahead of the competition such as LinkedIn, Twitter, MySpace, even Google – in terms of being the most popular site for connecting with friends, family, colleagues, etc.

I have great admiration for Mark Zuckerberg. He’s a modern day visionary – I often liken him to Bill Gates back in the 1980s.

Mark’s mission for Facebook is “to give people the power to share, and help make the world more open and connected such that world problems might be solved.”

Social networking, particularly Facebook, has completely changed the way we do business and the way we connect, build, and maintain our relationships on both a personal and professional basis.

These are my “rules” for succeeding on Facebook – you’re welcome to adopt them if they speak to you:

Read the rest of this entry »

The following excerpt is by author and blogger, Andy Wibbels from the upcoming book, Success Secrets Of The Social Media Marketing Superstars (Entrepreneur Press July 2010).

Nobody Has Time to See How Awesome You Are

We’re all occupied living our ‘busy lifestyles’ created for us so we fit into nice little consumer groups. We pack our days working jobs we don’t like to buy things we don’t want; to impress people we don’t like.

From the time we get up to the time we hit the pillow, we are surrounded by thousands of carefully crafted corporate marketing messages. Waking life has become a relentless deluge of brands and slogans and logos, all trying to convince us that we are awful people if we don’t buy something.

Then we go online.

The white noise increases even more in the online realm. Pop-ups, auto-play videos, spam blogs, spam tweets, and spam profiles crowd the screen, vying for our attention. The fake and the faux, the concocted and calculated, the dried-up and the watered down… cold messages masquerading as warm caring quickly turn us off.

But sometimes, something or someone breaks through.

When we see something memorable – something hot with the heat of passion or provocation or simply something unplanned – we’re jogged out of the rat race. We sit up. We pay attention. We feel like real people again.

We’re relieved that there is a breathing flesh-and-blood person on the other end of this series of tubes we call the Internet. Things seem a bit calmer.

Read the rest of this entry »

To fully participate in online activities you will be called upon to answer questions, join in conversations, respond to comments, upload videos, audios, photos and more.  And, you should expect to be judged on more than just the content of your communication. Others will evaluate you based on their entire experiences – and this includes every single touch-point you have with them.

This means that if your photos and videos look amateurish, your profiles are incomplete, and your writing is slipshod it will reflect poorly on you and decrease your ability to reach your goals.

If you want to stand out in today’s over-crowded social media landscape, you must pay close attention to seemingly small details.

Because so many online marketers ignore critical elements, many of us have lowered our expectations. “Sloppy” has become too common, not the exception but marketers who go the extra mile to ensure that their communication is error-free and well written (or spoken) shine like bright lights in dark rooms.

Think of your online communication as you would a job application.

Your target audience is your prospective employer and your written, spoken, and visual communication is your resume – one that demonstrates that you’re qualified for the position you’re seeking.

It’s not a mystery that people rarely get hired when they submit resumes that are difficult to read, long-winded, sketchy, and filled with typos, misinformation, and grammatical errors. Careless resumes scream, “Slipshod work!” and few employers willingly hire people who aren’t careful.

Therefore, as you maneuver through the social media environment, keep in mind the Guerrilla Marketing principle that every single contact you have with the public is part of the marketing process and details – no matter how seemingly small – are extremely significant.

What details might you be missing?

Mitch Meyerson
Guerrilla Marketing Coach Certification

As you  surely know the downturn in the economy has made times more challenging for the entrepreneur.

However, any savvy marketer knows that developing powerful partnerships can be the key to surviving any economic storm.  So in this post lets look at how you can successfully connect with influential marketing partners in your industry.

Before choosing a JV partner make sure that you:

•  Know exactly what they want most from the venture… It may not be what you assume.

•  Are fully aware of your own goals… and that you’ve communicated them to your would-be partner.

•  Both feel that you can better achieve your objectives working with each other

The Platinum Rule

We’ve all heard of “The Golden Rule” – Treat people the way you would like to be treated.  And while the concept is sound, it becomes problematic because it assumes that everyone has identical desires and perceptions. Read the rest of this entry »

By Keith Ferrazzi, Author of Never Eat Alone and Who’s Got Your Back and Tahl Raz

(excerpted from Success Secrets of The Social Media Marketing Superstars, Entrepreneur Press July 2010)

In today’s virtual world, you don’t need a Twitter strategy or a Facebook strategy or even a Google strategy. You need a Relationship Strategy that leverages all aspects of social media.

Relationships: they are the ultimate source of advantage, the new heavyweight champion of the marketing ring. Social media, however, is the champ’s head trainer. There’s never been a better tool for relationship building. Social media allows for two-way conversations with an entire market, a reality that would have made the innovative Madison Avenue ad men in the 1950s fall off their Eames sofas.

But you shouldn’t try approaching social media without a deep understanding of the relationship-centric reality of Web 2.0 – the reality of the ever-increasing importance of foundational mindsets like generosity, transparency, and candor. If you rush or go in without information, what you’ll get is an all-too-common experience nicely captured by Google’s Analytics Evangelist, Avinash Kaushik:

Social media [can be] like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done, there is surprise it’s not better.”

Luckily, through knowledge, practice and commitment, social media can be exciting, engaging, pleasurable and successful for any business. Read the rest of this entry »

For a downloadable version of this list–> click here

1. Blog regularly and set up Ping.fm to distribute content to Facebook, Twitter and other sites

2. Create downloadable PDF’s with valuable content and active links back to your site (like the one above)

3. Use signature files on all emails with call to action

4. Approach online partners and retweet each other when appropriate

5. Post in discussion and newsgroups in your industry

6. Write articles and submit (google “article submission”)

7. Set up your own Twitter account and share valuable information

8. Give testimonials to others with your web address

9. Create offline ads with your web address Read the rest of this entry »

In this 3 minute video I will explain the guiding principles that allowed me to become the featured expert on the Oprah Winfrey Show and how you can use them to create bigger results in your life.

For more info on my books and programs visit:

www.MitchMeyerson.com