Posts Tagged ‘You Tube Traffic’

The following post is excerpted from YouTube Expert, Julie Perry’s chapter in Success Secrets Of The Social Media Marketing Superstars.

Scoring lots of video views on YouTube is only useful to you if you can get your audience to take an action step once they’re on your channel and enjoying your videos. So how can you increase the chances they’ll make their way over to your main website, blog, or other online content?

1. Insert your website domain into your videos using video editing software. Remember that the sharing mechanisms on YouTube might lead to your video being embedded elsewhere online, such as in a forum or on someone else’s blog. Since those off-site viewers won’t have immediate access to your YouTube channel or a video’s title and description, you want to be sure your main website domain appears at the beginning, middle, and end of your video. Consider adding it via a watermark so it’s always visible (just don’t obstruct the view). You can always outsource such video editing tasks, or take a stab at using the free video editing software that should have come installed on your computer: Windows Movie Maker for PCs or iMovie for Macs. More expensive video editing programs are also available, such as Pinnacle, Final Cut, and Premiere.

2. Get your website domain into your videos using the YouTube Annotations tool. If you don’t have time or money to delve into video editing, your domain can be added to the beginning, middle, and end of your videos using YouTube Annotations—a way to add interactive commentary onto your videos from within the YouTube interface (and without having to use any video editing software of your own). Add such annotations after your video is uploaded. You control what the annotations say, where they appear on the video, and when they appear and disappear. You can even create a live link from an annotation to another YouTube video, channel, or search result. Annotations will also show up on YouTube videos embedded elsewhere, off of the YouTube site.

3. Ask and You Shall Receive. As I mentioned earlier, it never hurts to ask your audience to do what you want them to do. My “Ask and You Shall Receive” rule goes beyond simply flashing your website domain on the screen. Say it out loud several times, and for goodness sake, tell us what all we’ll find when we get there. “Visit my website at www.xyz.com because I’ll give you (more information, a free report, a downloadable coupon).” Or just drop hints to tempt us to go there.

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