Key 4 – Automate and Delegate 
Five Steps to Automated Online Success:
1. Capture Email Addresses
Your list is your goldmine. It is critical to all your marketing and is literally your most valuable asset. To build your mailing list it is essential that you make a compelling offer. “Sign up for my mailing list” is no longer enough. Try something like this: “Free Special Report: The 5 Keys to Dramatically Boosting Your Website Traffic in 30 Days”
Through online automation you can offer digitally downloaded special reports, e-newsletters, mini-educational courses, or free trials to entice visitors to share their name and email. When their data is entered, it is automatically placed in your database and can be programmed to trigger autoresponders which are one or multiple automated messages. Share your privacy policy below your opt-in box as well as assurance that they can unsubscribe at any time. And of course, never spam anyone.
2. Set Up Sequential Autoresponders
A very effective way to build trust with your prospects is to offer a mini-course which delivers content-rich, relevant information to your opt-in subscribers. These automatically-distributed email messages not only provide content, but also motivate prospects to revisit your site for the latest offers. And of course once they click through to your website you can offer more content delivered via audio, video and other multi-media options as well as offers for your products and services.
Since studies shows that 48% of sales people give up after the first contact and 25% after the second, this is a perfect way to make sure your follow-up stays consistent. Best of all, after you program the series it will perform flawlessly for you for years to come. There are many great automated systems on the web like: EasyWebAutomation.com
3. Take Payments Online
It has never been easier or more affordable to set up online payment systems through PayPal or your own merchant account. And once you set up your payment account it very easy to sell products or services online by purchasing an online shopping cart. A shopping cart will allow you to capture email addresses, automate responses, track leads and then sell you product to customers around the world 24/7. These systems are surprisingly easy to setup, operate and maintain.
[box color=”blue-mute” type=”round” icon=”film”]View this 4 minute video on how to automate your online business. This includes easy to understand case studies.
3 Reasons You Need To Automate Your Business Video
[/box]4. Track and Measure Your Marketing
Over the years I have trained and coached hundreds of business owners in marketing through my Guerrilla Marketing Coaching Program. Through a series of assessments it has become very clear that most businesses fall short in the area of measurement.
Increasing Your Effectiveness Through Delegation
Online entrepreneurs often focus so completely on generating sales revenues that they often underestimate, and therefore, ignore the things they need to do to effectively and efficiently manage such things as, following up with qualified leads and customer correspondence.
As a result, prospect and customer inquiries or concerns may go unanswered and they are perceived as unprofessional and worse still, disinterested. In addition to the direct consequences of asking for a refund, they risk losing profitable customers and/or disparaging word-of-mouth assessments.
So, along with creating internal systems to streamline your processes, you should also begin building your “container for success,” that plan that allows you to break away from some of the day-to-day routine tasks of your online business and delegate them to others.
And even though you may not be ready to relinquish the reins right now, you should develop your system for accomplishing this before you begin experiencing the inevitable “breakdowns” that come with increased business.
Perhaps the very best question that you can memorize and repeat, over and over, is, “what is the most valuable use of my time right now?” Brian Tracy
Building and training teams of qualified people to help you is a wonderful way to leverage your time – because it allows you to focus your energies where they can achieve the most meaningful impact. One of the best ways to do this is by outsourcing work – i.e. hiring other people – employees, bookkeepers, contractors, etc. – to work with you.
[box color=”yellow-mute” type=”round” icon=”star”]Fieldwork for Today:
1. Review the Home Page of your website:
- Is your optin box easy to see?
- Are you making a compelling offer to your visitors in exchange for their name and email?
- Do you have a system for taking payments on your website 24/7?
Read this article: 6 Steps For Outsourcing Effectively
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