What Is Guerrilla Marketing?

Listen to my fascinating interview with the Father of Guerrilla Marketing Jay Conrad Levinson when I ask him the question, “What Is Guerrilla Marketing?”

 

Key Points:

1. Going after conventional goals with unconventional means

2. The truth made fascinating

3.The art of getting people to change their minds

4. Your primary investment is time energy, imagination and information

5. Your primary goal is generating profits

 

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