I don’t need to tell you this… People are overloaded with information these days and as a result they are tuning out faster than ever. This means to make an impact on your audience you need to keep your message relevant, concise and impactful. This 2 minute video clip from my Mastering Online Marketing Tour with Entrepreneur Magazine will show […]
Continue readingby Craig Valentine and Mitch Meyerson, Founders of the World Class Speaking Certification ProgramThe Big Promise Is The Most Important Sentence Of Your Entire Presentation.Read that last sentence again. It’s most important because it sets up the reason your audience members should listen to the rest of your presentation. It usually comes after your initial opening […]
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YOU! The word YOU is the most important word in speaking but it is not used enough. One great place to use it is at the beginning of your speech when you set up the structure. Most speakers say, “I would like to share with you 3 strategies to help you do this or that.” However, here’s a […]
Continue readingIn this short video you will hear a cool example of how to reach a high profile person who may seem unreachable.
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This checklist, excerpted from Guerrilla Marketing on the Internet, contains the most important elements and devices to include in your sales letter. So, learn them, memorize them, and use them. 1. Identify your visitors’ most urgent problem You can’t create an effective sales letter if you don’t know or can’t articulate your target audiences’ […]
Continue reading(Today’s article is by Guerrilla Marketer Lorrie Morgan Ferraro where she illustrates the importance of building a “swipe file”. Enjoy. This was excepted from a book I co-authored, Guerrilla Marketing On The Front Lines). So you’re ready to raise your hand and have a try at honing your own copy? Great! Let me take some […]
Continue readingIs there a hidden secret to successful marketing? It seems many entrepreneurs are on a never-ending quest for that one magic formula that will take all the effort out of marketing and attract an endless stream of customers forever.
Continue readingGuerrilla Marketing is the best selling marketing series in history but you may not be exactly sure what it is and how it can benefit you. Here are 7 defining characteristics of Guerrilla Marketing: 1. Guerrilla Marketers Invest Time, Energy, Imagination, and Knowledge Instead of Just Money Superior marketing provides all companies with their […]
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