Online Marketing — Tips For Making Money Online

Getting Your Emails Opened

November 24, 2009 By Mitch Meyerson 4 Comments

Although specific estimates vary, online researchers agree that email recipients make quick decisions on whether or not they will open and read promotional emails. Obviously, if they like, want, need, and/or are actively seeking the products being offered, they’re far more likely to open them. But emails come with their own special challenge, the subject line – that short, information burst that can make you or break you.

Like direct mail envelope “teasers,” emails’ subject lines must grab the recipients’ interests and increase the chances that they’ll open the messages. That’s why you’ll want to work on getting yours just right.

Start getting ideas scanning your own inbox. Jot down any that catch your interest and then see how you can tweak them to suit your needs. You can also look at headlines in your local newspaper, magazines, websites, and the like and see it you can covert any of those into intriguing subject lines.

Then use these tips to fine-tune your choices.

1. Keep them short and to the point. Less is definitely more in this instance, especially since overly long subject lines will get cut off from view anyhow. [Read more...]

Filed Under: Online Marketing Tips, popular Tagged With: Blogging, Marketing, Web Traffic

3 Keys To Getting Ahead In Tough Times

November 5, 2009 By Mitch Meyerson 4 Comments

In this 2 minute video you will learn three tips that will definitely help you in tough times.

Filed Under: Guerrilla Marketing Tips, popular Tagged With: Mastering Online Marketing Success Guerrilla Marketing Mitch Meyerson, Tough Times

The Most Important Guerrilla Marketing Principle of All

November 2, 2011 By Mitch Meyerson 1 Comment

Every contact with the public is marketing.

This simple but essential piece of wisdom was coined by Jay Conrad Levinson back in 1984 in the first Guerrilla Marketing book.

In today’s post we are featuring perhaps the most important Guerrilla Marketing concept of all — every contact is marketing. Enjoy the audio and article – and take action on the ideas!
(Click on the audio button right below)

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Key Points:

Marketing is EVERYTHING you do to promote your business.

It begins the moment you visualize your business and continues up to, and long after your customers buys your products and services regularly.

Marketing is always intentional and detail orientated, and overlaps to every single part of your business. It’s the way you pick up the phone, the care you put into your web page … its every contact.

Marketing is a continual process that develops over time.

The consistency of your marketing messaging is so important.

In this cluttered marketplace you need to gain mind share so people remember you.

Your Action Step:

Look at your business, meaning your website, your email communication, your communication over the telephone and see if there are any small details you are missing?

Do you have:

- an enthusiastic tone of voice?

- an absence of typos or errors?

- do you think thoughtfully about what you are going to say to people?

Make a list of anything that needs improvement.

For the last 12 years the Guerrilla Marketing Coaching Program has certified over 400 Guerrilla Marketing Coaches worldwide in low cost high impact marketing principles. Become a Certified Guerrilla Marketing Coach for 60 % off for the month of November only. Click here

Filed Under: Guerrilla Marketing Tips Tagged With: Guerrilla Marketing Tips, Marketing

Your Guerrilla Marketing Calendar

August 19, 2011 By Mitch Meyerson 1 Comment

This could save you from making a costly mistake too. During the last 12 years, over 400 entrepreneurs worldwide have successfully completed the intensive 12-week online program to become Certified Guerrilla Marketing Coaches. While most were highly motivated, many didn’t realize the importance of tracking and measuring their marketing. Simply put: they didn’t have a marketing calendar which could have been a costly mistake.

The truth is you can’t improve what you don’t measure. With that end in mind, here’s a template you can use to track and measure your marketing activities:

-> Click here to get your sample marketing calendar

Why have a marketing calendar?

A marketing calendar will help make all the elements in your program work well together. It enables you to plan your budget and helps you avoid unforeseen expenditures. It prevents you from engaging in hit-and-miss marketing. It protects you from marketing lapses. It aids enormously in planning. Clients who operate from one say that a marketing calendar is their most precious business asset.

Remember the ultimate goal of your marketing calendar is to create results. The Guerrilla marketer knows that results are based on intentionality, accountability and consistency paving the road to profits.

Become a Certified Guerrilla Marketing Coach starting September 27, 2011.

Filed Under: Guerrilla Marketing Tips, Recommended Post Tagged With: Guerilla Marketing, Marketing, marketing calendar

How To Automate Your Online Business in 3 Steps [video]

August 8, 2011 By Mitch Meyerson 2 Comments

As many of you know I am a big fan of web automation. Simply put it allows you to be more effective and actually work less. This 4 minute video covers some key point you may want to know. Enjoy.

Get 30 days free -> www.EasyWebAutomation.com

Filed Under: Recommended Post

Six Steps to More Sales Success

July 28, 2011 By Mitch Meyerson 4 Comments

While opt-ins are wonderful, they’re just the beginning. If you’ve been around the Internet for a while, you’ve certainly heard many online marketers say, “The money is in the list.” If so, don’t believe them.

Email lists don’t generate a cent unless they contain names and email addresses of buyers. In other words, if your list doesn’t result in sales it’s not doing you a bit of good. The money isn’t in the list, it’s in the purchases that people on the list make! So, guerrilla marketers closely monitor the folks on their email lists and look for patterns of behaviors that help them move from opt-ins to single sales and from single sales to multiple purchases. If you want to increase your opt-in and sales conversions be sure to:

1. Position your opt-in box in a prominent location, above the fold (the section of your website that can be seen without scrolling up or down).

Click here to see web page full size

2. Use interactive involvement devices like quizzes, surveys, blogs, and “ask” campaigns to engage your visitors.
[Read more...]

Filed Under: Guerrilla Marketing Tips, Recommended Post Tagged With: Guerilla Marketing, opt-in, sales

5 Top Time-Tested Guerrilla Marketing Tactics

July 14, 2011 By Mitch Meyerson Leave a Comment

With no end in sight to the current economic recession, it’s time to dig deep into these low cost, high impact Guerrilla Marketing resources. Re-arm yourself with business generating strategies that have withstood the test of time. They will bring you profitable results in these testing times.

#1: 7 Low-Cost Guerrilla Marketing Principles You Should Know

#2: 3 Simple Keys To Making Your Website Convert More

Create Sales Pages That Get More Sales

July 5, 2011 By Mitch Meyerson 4 Comments

This checklist, excerpted from Guerrilla Marketing on the Internet, contains the most important elements and devices to include in your sales letter. So, learn them, memorize them, and use them.

1. Identify your visitors’ most urgent problem

You can’t create an effective sales letter if you don’t know or can’t articulate your target audiences’ most pressing problem. So, before you do anything else find this out, otherwise your letter will be for naught.

Once you’re sure you’ve captured it accurately, dig a little deeper and see if there are one or two others that are weighing on their minds and jot them down as well. And remember, you’re the problem-solver, so make sure you offer the best solution.

2. Create an attention-grabbing headline (and subheadings)

The Internet is a very crowded place and your website will either be a momentum-gathering snowball heading down a steep mountain or just another snowflake in the blizzard. If you don’t want your website to get lost in the crowd your headline must instantly call out to your visitors and pique their interest. If it doesn’t they’ll leave. If it does, you’re over the first copy hurdle and they’ll stay a bit longer.
[Read more...]

Filed Under: Copywriting, Guerrilla Marketing Tips, Making Money, Recommended Post Tagged With: copywriting, Guerilla Marketing, Guerrilla Marketing Tips, sales letter, sales page

The Fastest Way To Writing Great Copy: Your Swipe File

May 31, 2011 By Mitch Meyerson 3 Comments

In 2008 I co-wrote and edited an excellent book on low cost Guerrilla Marketing strategies entitled Guerrilla Marketing On The Front Lines. In this book 35 Certified Guerrilla Marketing Coaches and Guerrilla Marketing experts contributed some of their best ideas for getting new customers without spending hardly any money on marketing (the hallmark of a Guerrilla Marketer).

In the coming weeks and months I will be excerpting some of the best contributions from this book.

Today’s excerpt is by Guerrilla Marketer Lorrie Morgan Ferraro where she illustrates the importance of building a “swipe file”. Enjoy.

Lorrie Morgan-Ferrero

So you’re ready to raise your hand and have a try at honing your own copy? Great! Let me take some of the guesswork out of it for you and pull back the curtain to reveal some time-tested copywriting tricks…the GUERRILLA WAY!

Guerrilla Tactic #1: If Writers Write, Do Copywriters COPY? “Yes!”

Believe it or not in the copywriting industry one of the fastest and most reliable ways to write copy is to start your own swipe file.

A swipe file is a collection of copy that has been previously field-tested. I want to be clear – the purpose isn’t to plagiarize other people’s copy. Swipe files are kept to not only inspire you, but they are helpful templates for your own copy. Study them and you’ll soon begin to see formulaic word patterns emerging.

What Qualifies As a “Swipe?”

Just as copy is everywhere there are words, swipes are everywhere there is copy. To be sure your swipe file is brimming with GOOD copy here are some places to collect it from:
[Read more...]

Filed Under: Copywriting, Guerrilla Marketing Tips, Recommended Post Tagged With: copy, copywriting, Guerrilla Marketing Tips, Lorrie Morgan Ferraro, swipe file

Getting Your Emails Opened

Then use these tips to fine-tune your choices.

3 Keys To Getting Ahead In Tough Times