Archive for the ‘Online Marketing Tips’ Category

Inviting visitors to contribute and be a part of your website is a strong tactic in creating a profitable site and something that is easy to do. Conversation is a process for turning your website guests into interested prospects. It turns interested prospects into purchasers and turns purchasers into lifelong customers.

Invite your visitors to take action and do everything in your power to ensure that they take you up on your offer. Enticing customers with something that is free and part of your product is an easy opt-in conversation piece. For example:

-The attorney who asks prospective clients to call her office to schedule a free consultation.

-The weaver who wants his prospects to send for a free fabric sample.

-The dance instructor who invites her visitors to sign up for a free tango class.

All of these examples show an opportunity for conversation between you and your prospective buyer. Not only does this entice a customer to become more physically involved with your product or service, but it allows you to draw them in and see more benefits from your offer.

Another way to involve customers more closely (to increase the likelihood that they’ll return) is with interactive involvement devices like quizzes, surveys, blogs, and “ask” campaigns to engage your visitors.

Following up with customers, new subscribers, or anyone who shows interest keeps you and your product or service in the visitor’s mind.

Remember that there are many opportunities to engage your visitors through the internet. Take advantage of resources and connect with customers whenever you’re able to.

For a downloadable version of this list–> click here

1. Blog regularly and set up Ping.fm to distribute content to Facebook, Twitter and other sites

2. Create downloadable PDF’s with valuable content and active links back to your site (like the one above)

3. Use signature files on all emails with call to action

4. Approach online partners and retweet each other when appropriate

5. Post in discussion and newsgroups in your industry

6. Write articles and submit (google “article submission”)

7. Set up your own Twitter account and share valuable information

8. Give testimonials to others with your web address

9. Create offline ads with your web address Read the rest of this entry »

Although specific estimates vary, online researchers agree that email recipients make quick decisions on whether or not they will open and read promotional emails. Obviously, if they like, want, need, and/or are actively seeking the products being offered, they’re far more likely to open them. But emails come with their own special challenge, the subject line – that short, information burst that can make you or break you.

Like direct mail envelope “teasers,” emails’ subject lines must grab the recipients’ interests and increase the chances that they’ll open the messages. That’s why you’ll want to work on getting yours just right.

Start getting ideas scanning your own inbox. Jot down any that catch your interest and then see how you can tweak them to suit your needs. You can also look at headlines in your local newspaper, magazines, websites, and the like and see it you can covert any of those into intriguing subject lines.

Then use these tips to fine-tune your choices.

1. Keep them short and to the point. Less is definitely more in this instance, especially since overly long subject lines will get cut off from view anyhow. Read the rest of this entry »

If you are like me you have heard about the 80/20 rule for years. You know it, it’s called the Pareto Principle – 20% of your activities account 80% of your results.

Well as Bob Dylan said about 40 years ago, “the times they are a changing”. In my opinion the more accurate reality of this notion is the 90/10 principle. Why?

Simply this… Technology has seduced us all into many new activities that didn’t exist a few years ago (creating websites, watching videos on I pods, viewing webinars on our computers). It’s endless and very very addictive.

While cool and exciting, it has also turned us into culture of multi-taskers. I think we are developing what I call “technological ADD”. You know it — you live it. You listen to teleconferences while you are checking your email and IM’s, scan through hundreds of channels on your TV while eating and talking, talk on the phone while cleaning, text while driving (I hope not) …this list goes on and on. You may even get restless just doing two things at once because we are so addicted to these new forms of stimulation.

How Does This Affect Your Business?

Big time. Your audience is distracted too and they are hardy even listening when you talk (remember they are multi-tasking). And with Twitter and other social media platforms thousands of people are all talking at the same time! Read the rest of this entry »

by Leslie Hamp, Certified Guerrilla Marketing Coach & Marketing Spitfire

One of our clients was overjoyed to share with us that she’s now a Grandma…or should we say Glamma? Baby Boomers are joining the ranks of Grandma and redefining their new role as Glamma. Think Goldie Hawn vs. Edith Bunker.

The new generation of Glammas are 47+ years old, healthier, wealthier, and focused on living and expressing their passion. You’ll see them at the fitness center lifting weights, doing Pilates, strutting on the treadmill. You’ll see them taking up long-deferred hobbies or interests like piano, painting, travel, continuing education. You’ll see them sharing their passions with overscheduled grandkids in an attempt to show them simple, fun outlets.

Sandwiched between parents and their own children, Glammas are redefining their roles and how they’ll interact with their grandchildren. It’s an exciting stage and potential niche for coaches, consultants, retailers, travel agents, educational programming…you get the picture.

Many business owners shy away from declaring a niche, worried that they’ll lose customers or clients. Yet trying to be everything to everybody is a set up for frustration, inefficiencies and poor marketing results.

On the other hand, niche marketing allows a business owner to target a very specific audience, such as the Glamma niche, and provide exactly what that core target market wants and needs. When you define your niche, you’ll know where to focus your public relations and advertising efforts. You’ll know the type of promotions that will grab the attention of your core target market. You’ll know the marketing messages that will inspire them to take action.

Imagine two overlapping circles. The circle on the left represents you, your business and your area of expertise. The circle on the right represents your core target audience, including their wants, fears and aspirations. The overlapping portion of the circles represents the moment in time when your paths cross and you can offer solutions tailored to a particular niche.

Now imagine an arched “bridge” connecting the two circles near the top. Your goal is to create that connection and “emotional bridge” with your core target audience. When you are in alignment, energy flows, sales abound.

Take some time from the busy-ness of your business to create a crystal clear vision.

1. Define your area of expertise.
2. Define the benefits you offer.
3. Define your core target market.
4. Define marketing strategies that bridge your area of expertise with your target market’s needs.

Now pull it all together. The secret to your big business success is determined by your ability to powerfully communicate your business with laser precision, your ability to align with the right prospects and customers, and your ability to deliver a clearly-defined and consistent experience.

So how are you doing? Think about where you’re going and how you’re going to get there. It’s easier to achieve success when you can answer “yes” to the following questions:

1. Have you defined your memorable and unmistakable brand identity that ensures your business will be around for a long time?

2. Do you know how to foster a deep connection with your prospects and customers?

3. Can you articulate your distinct point of difference — the one trait that sets your business ahead of the pack?

4. Have you mastered strategies that pull your customers in like a magnet?

5. Do you know how create loyalists, or customers who never stray?

These are tough questions to answer on your own. That’s why we’re created the Fast Track to Marketing Mastery™ program. Find out more at www.boostyourbottomline.com. Declare a niche, and we guarantee you’ll streamline your marketing and boost your success.

Certified Marketing Spitfire Leslie Hamp is creator of the ‘Fast Track to Marketing Mastery’ and http://www.boostyourbottomline.com. To learn more about the step-by-step program, and to sign up for your free Marketing Mastery Success Kit, visit http://www.boostyourbottomline.com

Mastering Online Marketing by Mitch Meyerson with Mary Eule Scarborough is now available in stores and online. Here is what some of the top industry leaders are saying.

-> Get your copy online right here

“This is an extraordinary book! It took me seven years to build a million-dollar internet business. If I had had this book, I could have done it in two.” Brian Tracy – Author – The Way to Wealth

“Much like The E-Myth, Mastering Online Marketing, is not just a collection of tools and tactics. Mitch has created a solid step-by step system for you to build and sustain a thriving e-commerce business…Read it. Digest it. Follow it letter by letter. Then get out there and do it – because that’s how you’ ll experience the true rewards.” — Michael Gerber, Author of The E-myth books

“Mitch Meyerson has done it again –offering no nonsense strategies and tactics for getting targeted traffic to your website, turning visitors into buyers, putting your online business on auto pilot and setting up multiple streams of active and passive income. This book is a must-read for anyone wanting to build a thriving business on the Internet” — Jay Conrad Levinson, The Father Of Guerrilla Marketing

“Mastering Online Marketing delivers a solid step by step program for succeeding online. Based on years of proven research. Mitch Meyerson really delivers the goods!” — Yanik Silver, author of Moonlighting On The Internet

“These days it is not enough to be “good” at online marketing; you must master it. Mitch is not only a master of online marketing, but he is someone who can effectively teach others the strategies used by the top online marketers today. Success and wealth are for everyone, and I do believe that by following the advice and strategies in Mastering Online Marketing, one can achieve great online success.” –Bo Bennett, author of Year To Success

“Mastery is the key to success and this outstanding book shows you exactly how to master online marketing. Meyerson’s clear, direct and rich content shows you how to avoid the most common pitfalls and use innovative strategies to cut through the clutter and stand out in the Internet. Highly recommended! — Michael Port, author of Book Yourself Solid

Get your book bonuses here: www.MasteringOnlineMarketing.com

To build a loyal customer base, an entrepreneur must build rapport and credibility and become a resource to their customers. The problem is, most people know this but get busy, distracted, and just don’t want to manage the details. I am no exception.

Fortunately, it has never been easier or more affordable for business owners to put their marketing and management on autopilot by using Web based software.

In 2001 I went to work finding a web automation system and discovered the system used by online marketing superstars like Alex Mandossian, Mark Victor Hansen, Marlon Sanders and dozens of others – EasyWebAutomation.com. This web-based program combines a database, a sequential autoresponder, a shopping cart, a merchant account, and an affiliate management system all in one. Everything I do online is centered around this system include the Guerrilla Marketing Coaching, Product Factory and Traffic School and more.

Here is a 2 minute video I just made to give you a few tips: