This week I received the Chinese edition of Mastering Online Marketing in the mail… This is always an exciting time for an author. Here is a picture of the cover.
Some Lessons After Being Hacked Twice Recently
January 26, 2011 By 3 Comments
I love just about everything about the Internet. It has allowed me to work from my home in Scottsdale AZ and have connections all over the world. I can create movies, cool audios, websites, online communities much more… but there’s one thing that I wasn’t expecting and it happened twice in the last two months – I was hacked.
The first time was a little over a month ago when I went to my main site: www.MasteringOnlineMarketing.com and instead seeing my site and links to my businesses there was a white screen with absolutely nothing on it (gulp!) and I didn’t know why.
The second time was yesterday when I received a link on Facebook that referenced me being in a video. To be honest I wasn’t paying much attention and I had been featured in people’s videos a number times so I clicked on it (big mistake). The next thing I knew I was appearing on many of my friends walls with the same message (from me!) asking them to click on link that would spread the virus even further! [Read more...]
3 Simple Keys To Making Your Website Convert More
January 17, 2011 By 2 Comments
Converting visitors to repeat customers takes a lot more than simply offering a good product at a great price or filling your page with celebrity testimonials.
Let’s first discuss the three most essential web site elements for improving any type of conversion. Here are some tips for making sure your web site looks and functions in ways that will make your conversion efforts more effective. Your site must be:
1. Professional Looking, Eye-Catching and Well-Written
• Spend a few extra dollars on a quality web and/or graphic designer. Your conversion rates will increase dramatically if your site is well-designed. They’ll view you as “the real deal” – someone who is confident, competent, experienced, capable and authentic.
• Add “real company” elements, such as: – Telephone numbers – Physical Address – Photographs – Your Logo – The ability to view or pay bills online (if applicable) – Logos of “respected” consumer groups or companies like PayPal, ScanAlert, VeriSign, etc.
• Make sure your sales letter copy is compelling, well-written and error-free
2. Uncomplicated and Easy Usability
• Keep your navigation simple and make sure your visitors understand exactly what to do, using elements such as: 1) A strong call to action 2) Direct links to other pages or information 3) Easily located opt-In boxes - sales buttons
Use the minimum number of pages necessary to provide the information your visitors want to know… nothing more. Don’t add layers to your site just because you can.
3. Warm and Welcoming
• Remember, your website is like your home. Welcome your guests with open arms and offer to “lighten their load” by giving them something of value. • Make sure you understand that “how” you say things is as important as “what” you say.
Coming soon: Mastering Online Marketing Intensive
My Entrepreneur Magazine Tour Slideshow
November 8, 2010 By Leave a Comment
Here is a one minute video slide show of my Boost Your Sales With Online Marketing 6 city tour with Entrepreneur Magazine and Deluxe Business solutions. Enjoy, Mitch
Conversation Is Key To Drawing In Audiences
January 19, 2010 By 15 Comments
Inviting visitors to contribute and be a part of your website is a strong tactic in creating a profitable site and something that is easy to do. Conversation is a process for turning your website guests into interested prospects. It turns interested prospects into purchasers and turns purchasers into lifelong customers.
Invite your visitors to take action and do everything in your power to ensure that they take you up on your offer. Enticing customers with something that is free and part of your product is an easy opt-in conversation piece. For example:
-The attorney who asks prospective clients to call her office to schedule a free consultation.
-The weaver who wants his prospects to send for a free fabric sample.
-The dance instructor who invites her visitors to sign up for a free tango class.
All of these examples show an opportunity for conversation between you and your prospective buyer. Not only does this entice a customer to become more physically involved with your product or service, but it allows you to draw them in and see more benefits from your offer.
Another way to involve customers more closely (to increase the likelihood that they’ll return) is with interactive involvement devices like quizzes, surveys, blogs, and “ask” campaigns to engage your visitors.
Following up with customers, new subscribers, or anyone who shows interest keeps you and your product or service in the visitor’s mind.
Remember that there are many opportunities to engage your visitors through the internet. Take advantage of resources and connect with customers whenever you’re able to.
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