The Most Important Guerrilla Marketing Principle of All

November 2, 2011 By 1 Comment

Every contact with the public is marketing.

This simple but essential piece of wisdom was coined by Jay Conrad Levinson back in 1984 in the first Guerrilla Marketing book.

In today’s post we are featuring perhaps the most important Guerrilla Marketing concept of all — every contact is marketing.  Enjoy the audio and article – and take action on the ideas!
(Click on the audio button right below)

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Key Points:

  • Marketing is EVERYTHING you do to promote your business.
  • It begins the moment you visualize your business and continues up to, and long after your customers buys your products and services regularly.
  • Marketing is always intentional and detail orientated, and overlaps to every single part of your business. It’s the way you pick up the phone, the care you put into your web page … its every contact.
  • Marketing is a continual process that develops over time.
  • The consistency of your marketing messaging is so important.
  • In this cluttered marketplace you need to gain mind share so people remember you.

Your Action Step:  

Look at your business, meaning your website, your email communication, your communication over the telephone and see if there are any small details you are missing?

Do you have:

- an enthusiastic tone of voice?

- an absence of typos or errors?

- do you think thoughtfully about what you are going to say to people?

Make a list of anything that needs improvement.

 

For the last 12 years the  Guerrilla Marketing Coaching Program has certified over 400 Guerrilla Marketing Coaches worldwide in low cost high impact marketing principles.  Become a Certified Guerrilla Marketing Coach for 60 % off for the month of November only. Click here


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Your Guerrilla Marketing Calendar

August 19, 2011 By 1 Comment


This could save you from making a costly mistake too. During the last 12 years, over 400 entrepreneurs worldwide have successfully completed the intensive 12-week online program to become Certified Guerrilla Marketing Coaches. While most were highly motivated, many didn’t realize the importance of tracking and measuring their marketing. Simply put: they didn’t have a marketing calendar which could have been a costly mistake.

The truth is you can’t improve what you don’t measure. With that end in mind, here’s a template you can use to track and measure your marketing activities:

-> Click here to get your sample marketing calendar


Why have a marketing calendar?

A marketing calendar will help make all the elements in your program work well together. It enables you to plan your budget and helps you avoid unforeseen expenditures. It prevents you from engaging in hit-and-miss marketing. It protects you from marketing lapses. It aids enormously in planning. Clients who operate from one say that a marketing calendar is their most precious business asset.

Remember the ultimate goal of your marketing calendar is to create results. The Guerrilla marketer knows that results are based on intentionality, accountability and consistency paving the road to profits.

 

 

Become a Certified Guerrilla Marketing Coach starting September 27, 2011.

 

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Six Steps to More Sales Success

July 28, 2011 By 4 Comments

While opt-ins are wonderful, they’re just the beginning. If you’ve been around the Internet for a while, you’ve certainly heard many online marketers say, “The money is in the list.” If so, don’t believe them.

Mastering Online Marketing optin boxEmail lists don’t generate a cent unless they contain names and email addresses of buyers. In other words, if your list doesn’t result in sales it’s not doing you a bit of good. The money isn’t in the list, it’s in the purchases that people on the list make! So, guerrilla marketers closely monitor the folks on their email lists and look for patterns of behaviors that help them move from opt-ins to single sales and from single sales to multiple purchases. If you want to increase your opt-in and sales conversions be sure to:

1. Position your opt-in box in a prominent location, above the fold (the section of your website that can be seen without scrolling up or down).

 



Click here to see web page full size

2. Use interactive involvement devices like quizzes, surveys, blogs, and “ask” campaigns to engage your visitors.
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5 Top Time-Tested Guerrilla Marketing Tactics

July 14, 2011 By Leave a Comment

 

With no end in sight to the current economic recession, it’s time to dig deep into these low cost, high impact Guerrilla Marketing resources. Re-arm yourself with business generating strategies that have withstood the test of time. They will bring you profitable results in these testing times.

 

 

#1:   7 Low-Cost Guerrilla Marketing Principles You Should Know

#2:   3 Simple Keys To Making Your Website Convert More

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Create Sales Pages That Get More Sales

July 5, 2011 By 4 Comments

Guerrilla Marekting on the InternetThis checklist, excerpted from Guerrilla Marketing on the Internet, contains the most important elements and devices to include in your sales letter. So, learn them, memorize them, and use them.

 

1. Identify your visitors’ most urgent problem

You can’t create an effective sales letter if you don’t know or can’t articulate your target audiences’ most pressing problem. So, before you do anything else find this out, otherwise your letter will be for naught.

Once you’re sure you’ve captured it accurately, dig a little deeper and see if there are one or two others that are weighing on their minds and jot them down as well. And remember, you’re the problem-solver, so make sure you offer the best solution.

2. Create an attention-grabbing headline (and subheadings)

The Internet is a very crowded place and your website will either be a momentum-gathering snowball heading down a steep mountain or just another snowflake in the blizzard. If you don’t want your website to get lost in the crowd your headline must instantly call out to your visitors and pique their interest. If it doesn’t they’ll leave. If it does, you’re over the first copy hurdle and they’ll stay a bit longer.
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