Category Archives for "Guerrilla Marketing"

What Is Guerrilla Marketing?

Listen to my fascinating interview with the Father of Guerrilla Marketing Jay Conrad Levinson when I ask him the question, “What Is Guerrilla Marketing?”   Key Points: 1. Going after conventional goals with unconventional means 2. The truth made fascinating 3.The art of getting people to change their minds 4. Your primary investment is time energy, […]

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Your Guerrilla Marketing Calendar

This could save you from making a costly mistake too. During the last 12 years, over 400 entrepreneurs worldwide have successfully completed the intensive 12-week online program to become Certified Guerrilla Marketing Coaches. While most were highly motivated, many didn’t realize the importance of tracking and measuring their marketing. Simply put: they didn’t have a […]

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What is Marketing?

Every Contact is Marketing - Mastering Online Marketing

Every contact with the public is marketing. This simple but essential piece of wisdom was coined by Jay Conrad Levinson back in 1984 in the first Guerrilla Marketing book.     Key Points: Marketing is EVERYTHING you do to promote your business. It begins the moment you visualize your business and continues up to, and […]

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7 Low-Cost Guerrilla Marketing Principles You Should Know

Guerrilla Marketing is the best selling marketing series in history but you may not be exactly sure what it is and how it can benefit you.  Here are 7 defining characteristics of Guerrilla Marketing:   1. Guerrilla Marketers Invest Time, Energy, Imagination, and Knowledge Instead of Just Money Superior marketing provides all companies with their […]

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Guerrilla Marketing Yourself

The following is adapted from the Guerrilla Marketing Coaching Program. Whether you want to admit it or not you’re marketing yourself every moment of  every day. Whether it is your Facebook status update, your website, a casual email or how you come off in passing to others… people notice. And since you’re always sending verbal […]

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Marketing: The Devil Is In The Details

To fully participate in online activities you will be called upon to answer questions, join in conversations, respond to comments, upload videos, audios, photos and more.  And, you should expect to be judged on more than just the content of your communication. Others will evaluate you based on their entire experiences – and this includes […]

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