Archive for the ‘Guerrilla Marketing Tips’ Category

We created this fun little 1 minute video to give you an idea about how Guerrilla Marketing Coaching can boost your bottom line.. Enjoy it– then check out our five Guerrilla Marketing tips for today!

5 Guerrilla Marketing Tips:

1.  Build the Human Bond: Learn To Turn Strangers Into Friends

2.  Develop Fusion Marketing Partners and Know How To Approach Them Correctly

3.  Use Your Imagination and Be Creative

4.  Give away useful free content: Download 101 Free Guerrilla Marketing Coaching Strategies

5.  Action speaks louder than words: Be consistent and lead with your passion!

Effective marketing is a strategic mix of many factors ranging from developing a compelling message to a psychological understanding of your prospects and customers basic needs.  An important part of the mix to create a “look and feel” of your business that enhances your identity and core message.  With that end in mind today’s post is about using color in your marketing.

The colors you use in your marketing (stationery, signs, office decor, brochures, business cards)  — play an important role in engaging and motivating people. Colors make strong statements about your business. Guerrilla Marketers know that colors can sometimes speak louder than words. They stimulate emotions, excite, impress, entertain, persuade. They generate negative reactions if you don’t understand them. Lasting impressions are made more quickly than ever so consider their meaning to prospects.

While developing the curriculum for my Guerrilla Marketing Coach Certification Program I came across this list of color descriptions created by Jay Conrad Levinson, the Father of Guerrilla Marketing.   I think you will find it interesting.

Red evokes aggressiveness, passion, strength, vitality. In business, it is great for accents and boldness, stimulates appetites, is associated with debt.

Pink evokes femininity, innocence, softness, health. In business, be sure you’re aware of its feminine implications and associations.

Orange evokes fun, cheeriness, warm exuberance. In business, it’s great to highlight information in graphs and on charts evokes positivity, sunshine and cowardice. In business, it appeals to intellectuals and is excellent for accenting things. Too much is unnerving.

Green evokes tranquility, health, freshness. In business, its deep tones convey status and wealth; its pale tones are soothing.

Blue evokes authority, dignity, security, faithfulness. In business, it implies fiscal responsibility and security. Plus it is universally popular.

Yellow is an optimistic color that almost always evokes a positive response. Yellow gets you motivated; it stimulates creative and intellectual energy; it’s cheerful and easygoing. Read the rest of this entry »

The following short story is a great example of how thinking “out of the box” can get you new business even in a tough economy.

A savvy restaurant owner knew the value of asking the question, “What other businesses do my customers patronize?“

Realizing that competition was fierce in their neighborhood this owner used imagination rather than pure marketing dollars to spread the word of her terrific food. Here was her Guerrilla strategy:

She distributed coupons for two free dinners to all the hairstyling salons within a one mile radius of the restaurant. Of course the stylists checked out the restaurant. Because the food was as fantastic as advertised … the hairstylists talked it up to every one of their customers at the salon! And as you know lots of information is exchanged at a local hairstyling salon or barbershop. News spread fast and her business became the talk of the town!

Read the rest of this entry »

In this 2 minute video you will learn three tips that will definitely help you in tough times.

As you surely know the downturn in the economy has made times are more challenging for the entrepreneur.  But not for Guerrillla marketers.

Any savvy marketer knows that developing powerful partnerships can be the key to surviving any economic storm.  So in this post lets look at how you can successfully connect with influential marketing partners in your industry.

Before choosing a JV partner make sure that you:

•  Know exactly what they want most from the venture… It may not be what you assume.

•  Are fully aware of your own goals… and that you’ve communicated them to your would-be partner.

Read the rest of this entry »

Last weekend I was invited by Keith Ferrazzi, author of Who’s Got Your Back? to a private dinner with him and about 20 other successful entrepreneurs at the NSA Convention in Scottsdale, AZ.   Hosted at the Tuscany Restaurant at the Marriott this dinner was all about really connecting with others, something that is becoming less common in today’s rushed world.

Keith stood up before dinner and set the tone for authenticity, purpose and fun.  There were stimulating conversations on the trends in social media and even political discussions on how we got into this recession.

During this dinner and Keith’s presentation at NSA I really experienced on a deeper level how important it is to have key people in your life that you connect with on a very real level.  People who “have your back”.

Here are a few key points in his presentation.. But I encourage you to get his book — it is excellent. (Click here)

1) Relationships are the “secret sauce”,  the key to success in business and life.  Develop a small group of 3-4 key people (he calls this a lifeline group) who are really there for you for support, encouragement, feedback and accountability.  Take safe risks and stretch with these people.

Read the rest of this entry »

Now more than ever… in this economy it is essential to be highly strategic with your marketing.  That means being clear on:  1)  what you are selling and exactly why your potential customers will buy from YOU instead of your competitors  2) how to use an assortment of marketing strategies to increase your visibility and  3) how to develop powerful partnerships to grow your business…. in short becoming a Guerrilla Marketer!

In 1999 I founded the Guerrilla Marketing Coaching Program and have personally trained over 300 Certified Guerrilla Marketing Coaches including some of the top marketers in the world.

Today I ask you this  – Are You A Guerrilla Marketer?   Take this short quiz and find out.

This is an easy way to learn your business mindset strengths and weaknesses. (Please note:
the statements are ungrouped and not in any particular order. This was done intentionally to improve accuracy).   Scoring:  Answer each question from 1-5

1. Strongly Disagree | 2. Often Disagree  | 3. Sometimes Agree | 4. Often Agree  | 5. Strongly Agree
Here we go!

1. I am strongly devoted to following up with my customers and prospects.
2. I look for ways to amaze my customers with exceptional service.
3. My communications, attitudes and actions are all intentional and based on my marketing goals.
4. I consistently use new techologies (video, audio, web 2.0) to develop marketing strategies that are memorable.
5. I actively work on developing fusion marketing partnerships with other businesses.
6. My customers understand how and why they should buy from me instead of my competitors.
7. I focus on having a clearly defined marketing niche.
8. I track and measure the effectiveness of all of my marketing weapons.
9. I have a clear and specific written marketing plan.
10. I build strong one-to-one relationships with my prospects and customers.
11. Instead of focusing on just sales, I am dedicated to building long-term relationships.
12. Instead of thinking what I can take from others, business is built on a foundation of serving others.
13.  I spend time each week improving my marketing capabilities.
14. I make affiliate marketing an important part of my marketing plan
15. I spent much of my time contacting current customers instead of the universe at large
16. I embrace change and adjust well to the changing marketplace environment.
17. I am an optimist and see possibilities in all situations
18. I am very knowledgeable about how to effectively sell over the Internet
19. I make it easy and convenient for my customers to do business with my company.
20. I focus my communications on solving my customers problems

(c)2009 Mitch Meyerson

After you score your self on each question, create specific steps to improve the areas that need attention– then take ACTION on these steps.  If you do you will be on your way to becoming a Guerrilla Marketer and increasing your profits without spending hardly any money on marketing.

To Find out more about Guerrilla Marketing Coaching or to become a Certified Guerrilla Marketing Coach (next 12 week program starting soon)  
Visit www.gmarketingcoach.com

Mitch Meyerson is the Founder of Guerrilla Marketing Coaching Program and co author of Guerrilla Marketing On The Internet and 7 other business and personal development books.
To find out more or purchase his books visit: www.MitchMeyerson