Intro Section
Powerful Goals for the course
https://www.masteringonlinemarketing.com/2010/03/10-keys-to-creating-powerful-goals/
Key #1: Crafting Your Marketing Message To Engage Your Prospects
Introduction
Sales Process: Turning Strangers into Customers
Develop mindset as well as skill set
Every Contact is Marketing
https://www.masteringonlinemarketing.com/2010/05/6-reasons-why-people-will-choose-to-do-business-with-you/
1. Sell the Result over the Resource
(put the result before the resource)
craig clip
Edge: Esteem (more confidence, knowledge, recognition, etc
Do more (more leads, Gain more (make money) Enjoy more
(Benefits exercise: Why should they chose you over your competitors?
List your skills and talents (include past businesses)
Uncovering Your Prospects Pain
2. Develop Your Foundational Phrase based on your market’s pain points
3. Write 5 Compelling Bullet Points
4. Visual branding
Fieldwork:
1. Develop your Foundational Phrase or marketing message
2. Write 5 Benefit Based Bullet Points For Buying Your Product or Service
3. Research 5 of Your Competitors
why you?
How you solve their problems: Your promise
Bonus Exercise: Then, Now and How Formula
Twitter search (Tina find examples)
(( action steps — getting them to go online and do something)
Add Superstar Tips
Key #2 . Optimizing Your Website To Get More Optins and Sales
1. Write out how you will implement the strategy and purpose of your site.
1) optin 2) list 3) relationship building 4) sales
great post on building customers
2. Keywords ( tabs, categories domain name etc)
3. Look and Feel- Easy To Navigate Action: Get Feedback from peers
WordPress vs HTML
Keep it simple: The confused mind does nothing
Swop = selling without annoying people
Branding
1 next step
6 critical mistakes people make with their websites and how to fix them
The quickest way to improve your online presence
* 5 essentials for converting visitors to paying customers
https://www.masteringonlinemarketing.com/2011/07/guerrilla-marketer-sales-pages/#more-7172
Key #3: Optimizing Your Online Presence Part 2:
Using Automation and Leverage To Make More and Work Less
1. Your Mailing List Is Still Your Goldmine
2. Automate Prospect and Sales Cycle
3. Leveraging your content: post, audio and video
5 ways to automate your online marketing
* 6 ways to work less and make more
* How to most effectively use autoresponders
* The secret to dramatically increasing your content
WHERE DOES 10 POINT SALES POST GO?
https://www.masteringonlinemarketing.com/tag/copywriting-2/
Key #4 Partnerships and Affiliate
1. Multiple Streams of Income Are The Key To Sustainable Success
2. The most effective ways to approach a JV partner
3. How To Get Others To Be Your Best Sales Force
The very best ways to approach a JV partner
* Specific ways to set up multiple streams of income
* The quickest was to start making passive recurring income
Key #5 Getting more visitors to your website (Traffic)
1. What is not measured is missed
Tracking your traffic – Google Analytics and Bit.ly and Google shortener
2. Optimize your website to get onto the first page of Google (SEO)
Brian Clark interview
3. 10 Strategies To Implement
Key #6 Social Media
1. Increase your visibility by maximizing your branding on the main Social Media platforms:
1.1 Focus on Facebook Pages, Twitter, Google+ Pages, LinkedIn and YouTube –
have active presence on each platform
1.2 Check your visual branding is consistent and your marketing message is prominent.
1.3 Check all links are active to your website.
2. Establish your expert status by setting up your Engagement Strategy:
2.1 Purpose Strategy:
How will you consistently interact with your fans and contacts?
How are you going to add value to your followers?
How can you build your strategy around your marketing message and your unique offerings of your business?
2.2 Posting Strategy:
How often will you post?
What type of content will you post?
How will you interact? Respond to positive and negative comments?
3. Save time by automating
3.1 Set up Hootsuite
3. ROI Jason Falls https://www.masteringonlinemarketing.com/superstarsbonus/
1 HOUR A DAY – engagement
https://www.masteringonlinemarketing.com/2010/08/social-media-in-one-hour-a-day-dave-evans/
JASON FALLS ROI VIDEO
5 top benefits of social media marketing
social media superstars audios
* 7 Must- dos for your interactions
* 4 Ways to drive traffic to your social media pages
* Leveraging YouTube and online video
INTEGRATE EP SLIDESHOW
Key #7 Leveraging Online Video and Audio
1. leveraging the power of YouTube you
2. Making Videos: Tools and Techniques
3. Audio : Tools and Techniques
Key #8 Action, Accountability and Teamwork
1. What you focus on expands
2. Building your team
3. Your Winning Difference
The Best Question to Ask Yourself to Make More Money
* Building Your Team
* Setting Up Your Accountability System