This is an excerpt from my presentation at Entrepreneur Magazine’s Boost Your Sales With Online Marketing Event in Chicago.
In this cluttered marketplace it is more important than ever to keep your message simple. People just don’t have the attention span to work hard at understanding what you have to offer. Consider Google’s core message as they sought out venture capital years ago.
“Google provides access to the world’s information in one click” .
Can you do that with your business?
I hope you join us at one of our online programs (stay tuned for a new program)