We know clients with very small or inconsistent incomes who feel financially secure. As one of them put it, “I know, no matter what, I’ll land on my feet.” They aren’t careless or impractical, either. These people have a natural sense of abundance, a deep belief that there is enough to go around. We also […]
Continue readingListen to Internet Superstar Marlon Sanders’ rant on “Getting it Done!” Pretty funny, pretty true. http://members.audiogenerator.com/postcard/?3700353X1166 (this is on an an audiopostcard, it is a cool and easy technology) Enjoy, Mitch
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Three short Guerrilla Marketing stories that will get you thinking…. 1. A savvy restaurant owner knew the value of asking the Guerrilla question,”What other businesses do my customers patronize?” Realizing that competition was fierce in their neighborhood this owner used imagination rather than pure marketing dollars to spread the word of her fabulous food. She […]
Continue readingSeth Godin in The Purple Cow talked abut the importance of being remarkable — I agree. It is just too cluttered out there to be another brown cow. So when it came time to put a resume online, another downloadable PDF sounded so booorrrring. Being one who loves to mix music and video with content, […]
Continue readingDo You Have ODD – Online Deficit Disorder? I know you’ve heard of ADD, attention deficit disorder where you easily get pulled into following tangents right? Well with ODD you easily become a Click-O- Manic! (Don’t click your mouse yet!!) You know what I mean. So when and how did this ClickAddiction (OCC) start? I […]
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Hi Guerrillas! If you have read some of the Guerrilla Marketing books you will know that one of the hallmarks of the series is the “100 Guerrilla Marketing Weapons”. These are marketing tools and strategies that you can use right away to attract new customers without spending a lot of money. Jay Conrad Levinson has […]
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1. Find the inherent drama within your offering. After all, you plan to make money by selling a product or a service or both. The reasons people will want to buy from you should give you a clue as to the inherent drama in your product or service. Something about your offering must be inherently […]
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You work like crazy trying to attract attention and business, operating from a marketing calendar, committing to your strategy and doing everything right, resulting in an influx of customers — but you lose them. They never come back. You did your marketing so well and marketed so wisely that you’re almost in a state of […]
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