6 Ways To Make Your Website More User Friendly

Keep your website simple.  It has been shown time and time again that when people have too many choices they, leave.  Here are some tips to keep in mind when designing your website:   1. Use clear, simple, and logical words and phrases for labeling menus. Regardless of whether you’re selling high-tech scientific equipment or […]

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Your Guerrilla Marketing Calendar

This could save you from making a costly mistake too. During the last 12 years, over 400 entrepreneurs worldwide have successfully completed the intensive 12-week online program to become Certified Guerrilla Marketing Coaches. While most were highly motivated, many didn’t realize the importance of tracking and measuring their marketing. Simply put: they didn’t have a […]

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Six Steps to More Sales Success

While opt-ins are wonderful, they’re just the beginning. If you’ve been around the Internet for a while, you’ve certainly heard many online marketers say, “The money is in the list.” If so, don’t believe them. Email lists don’t generate a cent unless they contain names and email addresses of buyers. In other words, if your […]

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Create Sales Pages That Get More Sales

Get More Sales

This checklist, excerpted from Guerrilla Marketing on the Internet, contains the most important elements and devices to include in your sales letter. So, learn them, memorize them, and use them.   1. Identify your visitors’ most urgent problem You can’t create an effective sales letter if you don’t know or can’t articulate your target audiences’ […]

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11 Rules of Compelling Content

Ann Handley is the Chief Content Officer at MarketingProf.com. Who better to ask about writing compelling content? In this extract from Ann’s comprehensive chapter in the Success Secrets of the Social Media Marketing Superstars, she shares her eleven rules for publishing compelling content inspired by E. B. White’s principles of clarity, brevity and boldness. “Produce […]

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