This week I received the Chinese edition of Mastering Online Marketing in the mail… This is always an exciting time for an author. Here is a picture of the cover.
Your Big Promise – The Most Effective Way To Get Responses
February 17, 2011 By 2 Comments
In this three minute audio, my partner and co-author of World Class Speaking, Craig Valentine beautifully illustrates the POWER of making a big promise to your customers and prospects. There are many specific examples that will inspire your to craft your own Big Promise.
I promise you the next 3 minutes will be well worth your time!
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
After you listen to this audio take a few minutes and craft your own Big Promise.
To get the entire 7 part toolkit free visit: www.Wcspeaking.com
and Craigs cool mini course for speakers
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Start A New Business Designed For Tough Times. Become a Certified Guerrilla Marketing Coach
Twitter: Your Power PR Tool
February 15, 2011 By 3 Comments
The following is excerpted from Success Secrets of The Social Media Marketing Superstars by Deborah Cole Micek
Twitter is just like in-person networking events, where you meet and greet new people, strike up conversations based on common interests, discuss the news of the day, and business trends in your industry. These activities just happen online. As a result, everything you do online has multiple benefits, one of which is that you no longer have to hit that snooze button!
Twitter is the social network that has revolutionized how networking gets done. From saving time and gas required to prepare and travel to and from a conference or an event, or getting the word out to thousands of people in an instant from your cell phone, Twitter is revolutionizing the way we communicate, 140 characters at a time.
Think of Twitter as the world’s largest cocktail party (without the cocktails) and interact as though you are the host of the party.
Your Brand is Key on Twitter [Read more...]
The Secret To Successful Marketing
February 9, 2011 By 1 Comment
By C. J. Hayden and excerpted from Guerrilla Marketing On The Front Lines
Is there a hidden secret to successful marketing?
It seems many entrepreneurs are on a never-ending quest for that one magic formula that will take all the effort out of marketing and attract an endless stream of customers forever. Searching for this secret key, they read dozens of books and articles, take countless seminars, and hire an army of consultants and coaches. And in the process, they uncover an amazing variety of seemingly brilliant marketing ideas.
One month, it appears that the answer to their prayers is attending networking events. They fill their calendar with dozens of different meetings, each of which they attend only once. They press their business cards into as many hands as possible, but no one ever calls them. So that can’t be the solution.
The following month, they decide that meeting people in person is overrated, and the real future of marketing is on the web. They launch a beautifully-designed professional-looking website, filled with glowing descriptions of their products and services. But no one visits it. Maybe it’s the web that’s overrated.
They decide that perhaps both these approaches were off track. What they should have done all along was use direct mail. They write a four-page sales letter, buy some names from a list broker, send out a 100-piece mailing, and wait for the phone to ring. The response rate is zero. And so it goes.
The Silver Bullet [Read more...]
Some Lessons After Being Hacked Twice Recently
January 26, 2011 By 3 Comments
I love just about everything about the Internet. It has allowed me to work from my home in Scottsdale AZ and have connections all over the world. I can create movies, cool audios, websites, online communities much more… but there’s one thing that I wasn’t expecting and it happened twice in the last two months – I was hacked.
The first time was a little over a month ago when I went to my main site: www.MasteringOnlineMarketing.com and instead seeing my site and links to my businesses there was a white screen with absolutely nothing on it (gulp!) and I didn’t know why.
The second time was yesterday when I received a link on Facebook that referenced me being in a video. To be honest I wasn’t paying much attention and I had been featured in people’s videos a number times so I clicked on it (big mistake). The next thing I knew I was appearing on many of my friends walls with the same message (from me!) asking them to click on link that would spread the virus even further! [Read more...]
Hey Soul Sister- Great Example Of Teamwork!
January 20, 2011 By Leave a Comment
If you haven’t seen this yet… it is Lip Dub’s song “Hey Soul Sister” produced by the University of Vic (UVIC) during May 2010. Approximately 900 people appeared on this Lip Dub. The initiative comes out the course of creativity students of Advertising and Public Relations. (Directors: Daniel Feixas i Santi Hausmann).
Pretty cool and it gets better as it moves along 
Can you see and feel the passion? What type of skills would you need create an experience like this?
3 Simple Keys To Make Your Website Convert More
January 17, 2011 By 2 Comments
Converting visitors to repeat customers takes a lot more than simply offering a good product at a great price or filling your page with celebrity testimonials.
Let’s first discuss the three most essential web site elements for improving any type of conversion. Here are some tips for making sure your web site looks and functions in ways that will make your conversion efforts more effective. Your site must be:
1. Professional Looking, Eye-Catching and Well-Written
• Spend a few extra dollars on a quality web and/or graphic designer. Your conversion rates will increase dramatically if your site is well-designed. They’ll view you as “the real deal” – someone who is confident, competent, experienced, capable and authentic.
• Add “real company” elements, such as: – Telephone numbers – Physical Address – Photographs – Your Logo – The ability to view or pay bills online (if applicable) – Logos of “respected” consumer groups or companies like PayPal, ScanAlert, VeriSign, etc.
• Make sure your sales letter copy is compelling, well-written and error-free
2. Uncomplicated and Easy Usability
• Keep your navigation simple and make sure your visitors understand exactly what to do, using elements such as: 1) A strong call to action 2) Direct links to other pages or information 3) Easily located opt-In boxes – sales buttons
Use the minimum number of pages necessary to provide the information your visitors want to know… nothing more. Don’t add layers to your site just because you can. [Read more...]
Giving Up On Your Marketing Too Soon?
December 27, 2010 By Leave a Comment
Times are still tough. The marketplace is competitive and consumers are careful with their spending. Unfortunately many business owners get frustrated and give up on their marketing efforts too soon…
Did you know that…
- 48% of salespeople give up after first contact
- 25% more give up after second contact
- 12% stop trying after third contact
- 5% cease after the fourth contact
- 90% of leads never get followed up after four times
Now consider these stats:
- 37% of interested prospects take 0-3 months to become customers
- 28% of interested prospects take 3-6 months to become customers
- 18% of interested prospects take 6-12 months to become customer
- 17% of interested prospects take more than one year to become customers
Bottom line: Many businesses give up or become inconsistent with their marketing before their customers are ready to buy.
You must stay consistent with your communications over time to build confidence and nurture relationships with your prospects.
Are you? Guerrilla Marketers don’t give up!
Create a New Income Stream in 2012 as a Certified Guerrilla Marketing Coach
3 Keys To Building Trust In Business Relationships
December 23, 2010 By Leave a Comment
Ever since I was a psychotherapist and wrote my first psychology books in the early 1990′s, it has been apparent to me that that the building of trust is perhaps the most important concept in any relationship. Unfortunately due to our own personal histories and patterns we are often unaware of we unknowingly sabotage trust in some of our communications.
In this 2 minute video you will learn 3 keys for building trust in business relationships. It is simple and important.
If you found this helpful I hope you take moment to share it.
Your Social Media Marketing Tracking Calendar
December 20, 2010 By Leave a Comment
Since writing my most recent book, Success Secrets Of The Social Media Marketing Superstars I have become even more aware of the importance of tracking and measuring my social media marketing. With that end in mind I created this simple Social Media Marketing Calendar to help keep track of my marketing activities. I hope you find it useful as well.
Enjoy, Mitch
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Download Social Media Marketing Calendar |
(If you don’t have a PDF reader you can get one at www.Adobe.com)
P.S. Check out what I am working on now: click
