To fully participate in online activities you will be called upon to answer questions, join in conversations, respond to comments, upload videos, audios, photos and more. And, you should expect to be judged on more than just the content of your communication. Others will evaluate you based on their entire experiences – and this includes every single touch-point you have with them.
This means that if your photos and videos look amateurish, your profiles are incomplete, and your writing is slipshod it will reflect poorly on you and decrease your ability to reach your goals.
If you want to stand out in today’s over-crowded social media landscape, you must pay close attention to seemingly small details.
Because so many online marketers ignore critical elements, many of us have lowered our expectations. “Sloppy” has become too common, not the exception but marketers who go the extra mile to ensure that their communication is error-free and well written (or spoken) shine like bright lights in dark rooms.
Think of your online communication as you would a job application.
Your target audience is your prospective employer and your written, spoken, and visual communication is your resume – one that demonstrates that you’re qualified for the position you’re seeking.
It’s not a mystery that people rarely get hired when they submit resumes that are difficult to read, long-winded, sketchy, and filled with typos, misinformation, and grammatical errors. Careless resumes scream, “Slipshod work!” and few employers willingly hire people who aren’t careful.
Therefore, as you maneuver through the social media environment, keep in mind the Guerrilla Marketing principle that every single contact you have with the public is part of the marketing process and details – no matter how seemingly small – are extremely significant.
What details might you be missing?
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