Posts Tagged ‘Web Traffic’

To fully participate in online activities you will be called upon to answer questions, join in conversations, respond to comments, upload videos, audios, photos and more.  And, you should expect to be judged on more than just the content of your communication. Others will evaluate you based on their entire experiences – and this includes every single touch-point you have with them.

This means that if your photos and videos look amateurish, your profiles are incomplete, and your writing is slipshod it will reflect poorly on you and decrease your ability to reach your goals.

If you want to stand out in today’s over-crowded social media landscape, you must pay close attention to seemingly small details.

Because so many online marketers ignore critical elements, many of us have lowered our expectations. “Sloppy” has become too common, not the exception but marketers who go the extra mile to ensure that their communication is error-free and well written (or spoken) shine like bright lights in dark rooms.

Think of your online communication as you would a job application.

Your target audience is your prospective employer and your written, spoken, and visual communication is your resume – one that demonstrates that you’re qualified for the position you’re seeking.

It’s not a mystery that people rarely get hired when they submit resumes that are difficult to read, long-winded, sketchy, and filled with typos, misinformation, and grammatical errors. Careless resumes scream, “Slipshod work!” and few employers willingly hire people who aren’t careful.

Therefore, as you maneuver through the social media environment, keep in mind the Guerrilla Marketing principle that every single contact you have with the public is part of the marketing process and details – no matter how seemingly small – are extremely significant.

What details might you be missing?

Mitch Meyerson
Guerrilla Marketing Coach Certification

Inviting visitors to contribute and be a part of your website is a strong tactic in creating a profitable site and something that is easy to do. Conversation is a process for turning your website guests into interested prospects. It turns interested prospects into purchasers and turns purchasers into lifelong customers.

Invite your visitors to take action and do everything in your power to ensure that they take you up on your offer. Enticing customers with something that is free and part of your product is an easy opt-in conversation piece. For example:

-The attorney who asks prospective clients to call her office to schedule a free consultation.

-The weaver who wants his prospects to send for a free fabric sample.

-The dance instructor who invites her visitors to sign up for a free tango class.

All of these examples show an opportunity for conversation between you and your prospective buyer. Not only does this entice a customer to become more physically involved with your product or service, but it allows you to draw them in and see more benefits from your offer.

Another way to involve customers more closely (to increase the likelihood that they’ll return) is with interactive involvement devices like quizzes, surveys, blogs, and “ask” campaigns to engage your visitors.

Following up with customers, new subscribers, or anyone who shows interest keeps you and your product or service in the visitor’s mind.

Remember that there are many opportunities to engage your visitors through the internet. Take advantage of resources and connect with customers whenever you’re able to.

For a downloadable version of this list–> click here

1. Blog regularly and set up Ping.fm to distribute content to Facebook, Twitter and other sites

2. Create downloadable PDF’s with valuable content and active links back to your site (like the one above)

3. Use signature files on all emails with call to action

4. Approach online partners and retweet each other when appropriate

5. Post in discussion and newsgroups in your industry

6. Write articles and submit (google “article submission”)

7. Set up your own Twitter account and share valuable information

8. Give testimonials to others with your web address

9. Create offline ads with your web address Read the rest of this entry »

Although specific estimates vary, online researchers agree that email recipients make quick decisions on whether or not they will open and read promotional emails. Obviously, if they like, want, need, and/or are actively seeking the products being offered, they’re far more likely to open them. But emails come with their own special challenge, the subject line – that short, information burst that can make you or break you.

Like direct mail envelope “teasers,” emails’ subject lines must grab the recipients’ interests and increase the chances that they’ll open the messages. That’s why you’ll want to work on getting yours just right.

Start getting ideas scanning your own inbox. Jot down any that catch your interest and then see how you can tweak them to suit your needs. You can also look at headlines in your local newspaper, magazines, websites, and the like and see it you can covert any of those into intriguing subject lines.

Then use these tips to fine-tune your choices.

1. Keep them short and to the point. Less is definitely more in this instance, especially since overly long subject lines will get cut off from view anyhow. Read the rest of this entry »

In this 3 minute video I will explain the guiding principles that allowed me to become the featured expert on the Oprah Winfrey Show and how you can use them to create bigger results in your life.

For more info on my books and programs visit:

www.MitchMeyerson.com