by Bea Fields, Certified Guerrilla Marketing Coach and President of Five Star Leader Coaching and Training “When is John going to get me that report?” “What is going on with the marketing report? When are they going to finish that thing?” “I can’t believe Mary is so late in making those phone calls.” “Okay…who dropped […]
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“Every year I make a list of New Year’s resolutions, and by the end of January I can’t even remember what was on my list.” “I have this great idea for a book, but I never get around to putting it down on paper.” “Just when I start moving towards my goals I seem to […]
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Some media are apples and others are oranges. What works in one medium may not work in another. Guerrillas have insight into the powers of each medium. They tap those strengths to use the medium to its greatest advantages. Here’s what they know about media power: 1. The power of newspapers is news. Marketing that […]
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Here is an interview I did with The Father of Guerrilla Marketing, Jay Conrad Levinson on Guerrilla Marketing In Tough Times. Enjoy, Mitch
Continue readingMarlon Sanders was credited as the Father of the two page website. He is an Internet legend and constant innovator. In this wild and wacky rant, he told me how he feels about getting thing done… and did he ever! Click to hear Marlon’s rant Enjoy, Mitch
Continue readingThe 4 Essentials of Writing Copy That Sells by Leslie Hamp, Certified Guerrilla Marketing Coach If you are looking for a surefire way to market your business and increase sales, look at the copy on your website, brochures, press releases, advertising and sales letters. Good copy makes you stand out from your competition, establishes your […]
Continue readingBuilding Personal Power (excerpted from Six Keys to Creating the Life You Desire) by Mitch Meyerson (Before developing the GMC Program, Mitch Meyerson was a prominent therapist and author of three personal growth books. Here is an excerpt of one of his articles. He coaches on personal growth issues as well). Penny, a thirty-one-year-old public […]
Continue readingby Mitch Meyerson and Laurie Ashner It took Beth, a bright, motivated, 30-something manufacturer’s rep months to figure out that what she was feeling wasn’t paranoia. “I had to sell out of the showroom five times a month. I’d be with a customer and glance over at my boss. He’d be whispering to the vice-president. […]
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