11 Rules of Compelling Content

June 20, 2011 By Leave a Comment
Ann Handley

Ann Handley

Ann Handley is the Chief Content Officer at MarketingProf.com. Who better to ask about writing compelling content?

In this extract from Ann’s comprehensive chapter in the Success Secrets of the Social Media Marketing Superstars, she shares her eleven rules for publishing compelling content inspired by E. B. White’s principles of clarity, brevity and boldness.

“Produce great stuff, and your customers will come to you. Produce great stuff, and your customers will share your story for you. More than ever before: Content is king! Content rules!” Ann Handley

Rule #1: Compelling content has an objective

In the context of business, the juiciest kind of content is created for a purpose, with a business objective in mind.

Who does this well: Hubspot. Based in Cambridge, Mass., Hubspot is a B2B company that sells lead generation systems for small and medium-sized companies. Hubspot is the poster child for content marketing done well, because the best of what it publishes isn’t about Hubspot, it’s about the needs of its [Read more...]

Filed Under: Recommended Post, Social Media Tagged With: , ,

6 Ways to Communicate with Impact using Social Media

June 8, 2011 By Leave a Comment

Craig ValentineThe following excerpt by Craig Valentine is from Success Secrets of The Social Media Marketing Superstars.

Craig Valentine, 1999 World Champion of Public Speaking, has traveled the world and trained thousands of presenters on developing world class speaking skills. He continues to help entrepreneurs develop powerful presentations that quickly generate leads, customers and vast profits.

Craig and I are starting our next 12 week World Class Speaking Coach Certification Program on June 13. Get the full story here.

What is the number one reason people will do business with you over others? Is it price? Is it quality? Is it convenience? The answer might surprise you because it is none of these three.

In fact, the number one reason people will do business with you is confidence. They must have confidence that what you say is true and what you offer will help them reach or exceed their goals.

The six communication keys below will help you build a loyal following and earn the kind of confidence that can grow a lucrative business:

Key #1: Give a Glimpse into Your life

One of the biggest mistakes new social media users make is trying to take old-time marketing methods into this new social media world. Many of them look at social media as a place to market with sales letters and traditional “build your list” strategies. There is just one problem. They are not being [Read more...]

Filed Under: Recommended Post, Speaking Tagged With: ,

The Fastest Way To Writing Great Copy: Your Swipe File

May 31, 2011 By 3 Comments

Guerrilla Marketing on the Front LinesIn 2008 I co-wrote and edited an excellent book on low cost Guerrilla Marketing strategies entitled Guerrilla Marketing On The Front Lines. In this book 35 Certified Guerrilla Marketing Coaches and Guerrilla Marketing experts contributed some of their best ideas for getting new customers without spending hardly any money on marketing (the hallmark of a Guerrilla Marketer).

In the coming weeks and months I will be excerpting some of the best contributions from this book.

Today’s excerpt is by Guerrilla Marketer Lorrie Morgan Ferraro where she illustrates the importance of building a “swipe file”. Enjoy.

Lorrie Morgan-Ferrero

Lorrie Morgan-Ferrero

 

So you’re ready to raise your hand and have a try at honing your own copy? Great! Let me take some of the guesswork out of it for you and pull back the curtain to reveal some time-tested copywriting tricks…the GUERRILLA WAY!

 

 

 

 

Guerrilla Tactic #1:  If  Writers Write, Do Copywriters COPY? “Yes!”

Believe it or not in the copywriting industry one of the fastest and most reliable ways to write copy is to start your own swipe file.

A swipe file is a collection of copy that has been previously field-tested. I want to be clear – the purpose isn’t to plagiarize other people’s copy. Swipe files are kept to not only inspire you, but they are helpful templates for your own copy. Study them and you’ll soon begin to see formulaic word patterns emerging.

 

What Qualifies As a “Swipe?”

Just as copy is everywhere there are words, swipes are everywhere there is copy. To be sure your swipe file is brimming with GOOD copy here are some places to collect it from:
[Read more...]

Filed Under: Copywriting, Guerrilla Marketing Tips, Recommended Post Tagged With: , , , ,

How I Improved My Skills Quickly (a musical story)

May 23, 2011 By 3 Comments

Over the last 12 years I have had many talented partners  (Jay Levinson-Guerrilla Marketing, Michael Port-Product Factory, Craig Valentine – World Class Speaking and others). In each of these relationships I was inspired to be more creative and productive than would have been on my own.

3 months ago I found another partner who has inspired me to be better than I could have been on my own — but in my musical life.  Here’s the story…

As some of you know I have played music most my life and have become an accomplished guitarist (my jazz guitar solo on Chick Corea’s Spain).  Over the years I have worked to bring my singing up to the level of my guitar playing and to do that I take vocal lessons every few years.

A few months ago a sought out a vocal coach (see pic) in Scottsdale AZ where I live.  I am a firm believer that a good coach can help you in any area.


Long story short, after working on a few of my originals as well as some John Mayer, Sting (my take on Sting’s Fragile) and some other cool tunes we decided to work together as a duo.  We now rehearse twice a week and have about 50 songs we perform at our gig in the Phoenix area.

The way I see it what better way to improve quickly then to get a gig with your coach who is an amazing singer :)   While it was initially slightly intimidating I have improved my singing dramatically in less than 3 months.

This leads me to a question you may want to ponder…

 

Who could you partner with that would inspire you to improve your skills quickly?
(Tip: You may have to get out of your comfort zone)

————

Visit my You Tube Music Channel and scan the playlist on the right to see the videos I have put up in the last few months.  I have nearly 1000 subscribers, hope you can push me over that number :)

You can hear my originals and join my mailing list at: www.MitchMeyersonMusic.com and if you want to hear us play and hang out in Phoenix? email me

Filed Under: Music, Recommended Post Tagged With: ,

Learn How to Work Less and Make More Money by Automating Your Online Business [Webinar Replay]

May 2, 2011 By Leave a Comment
Webinar Replay in 5 parts.
Click on the Play Button to view Part 1 and the player will
automatically take you to the next part.
Learn How to Work Less and Make More Money
by Automating Your Online Business
presented by Mitch Meyerson and Craig Valentine

(58 minutes of pure content)
 

Click Here for Your 30-day Free Trial of Easy Web Automation

 

During the webinar, we’ll examine, in detail, two case studies from Craig Valentine and Mitch Meyerson’s successful online businesses.

- Learn how Craig got more subscribers in one year than seven years of using a newsletter.
- Learn how Mitch got over 16k subscribers in 6 months with an automated campaign.

Here’s some more of what you’ll learn from Mitch and Craig:

• How we set up our auto responders and mini courses so you can model these strategies for your business. [Read more...]
Filed Under: Automation, Making Money, Recommended Post Tagged With: , , , , ,
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